A fresh wave of intellectually rigorous, iconoclastic Swiss designers are carving their niche in a new graphic language. Altitude showcases this current generation of flourishing contemporary designers, who combine traditional high-quality Swiss Style with advanced media and novel design approaches to give rise to a progressive style of visual expression. The collected work provides insight into the impact, essence and diversity of Swiss graphic design in recent years and evaluates its significant evolution.
Swiss design is impaccable! Love the whole book from its type setting to all the featured artists to its binding and texture! Type used through the book has very nice ligatures and the entire book has very nice details. The selection of artworks shown is wonderful! Includes poster designs, illustrations, editorial designs, fashion, installation, etc... very nice type treatment, font design and many layouts that think "outside of the grid". Definitely a good investment if you can still find the book! The binding is stitch bound, which gives it a systematic and structured feel, also very swiss. Swiss people really DO care about design!