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Evil Genius
Search Engine Optimization Bible
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
528 pages, Paperback
First published July 15, 2005
About the author
Jerri L. Ledford
33 books12 followersJerri Lynn Ledford's first foray into writing was writing plays for bored kids whose families also happened to be stationed on the military installation at Guantanamo Bay, Cuba. Since then, she hundreds of poems, articles, books, and stories. But it wasn't until 1994 that Ms. Ledford decided to turn her passion for writing into a career.
By 1998 Ms. Ledford was writing articles, news stories, and reports full time. She went on to write 19 non-fiction books, and her debut novel, Biloxi Sunrise, a suspense thriller, was released in October 2011.
When she's not writing, Ms. Ledford can always been found with a book, camera, or iPad in her hand. She studies whatever subjects strike her fancy, and she loves to spend time at the beach with her daughter, Jennifer, her husband , William, and her three dogs.
By 1998 Ms. Ledford was writing articles, news stories, and reports full time. She went on to write 19 non-fiction books, and her debut novel, Biloxi Sunrise, a suspense thriller, was released in October 2011.
When she's not writing, Ms. Ledford can always been found with a book, camera, or iPad in her hand. She studies whatever subjects strike her fancy, and she loves to spend time at the beach with her daughter, Jennifer, her husband , William, and her three dogs.
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Displaying 1 - 12 of 12 reviews
September 2, 2011
The best reference for learning Search Engine Optimization
September 5, 2012
This is first book I read on SEO & it helped me a lot to understand basics of SEO. I still refer this book to my Juniors & I still look at it for basics in SEO.
February 5, 2018
A good book to understand the basics however too repetitive.
March 25, 2018
Good book understanding search engine keywords.
June 26, 2019
Good book on SEO. Covering essential strategies for achieving visibility in search engines and ending conversions.
May 26, 2020
This book is very in-depth. It provided more information than I needed, but I can see how it can be beneficial for someone building a website.
July 12, 2008
A good 100 page introduction to search engine optimization stretched to 388 pages including 60 pages of interviews with SEO consultants asking them about the current state of SEO and getting insights like "It's always changing" and it's "beginning to mature." And then there are the innumerable reminders not to use link farms to improve your search engine standings, often with references back to the prior reminders.
For those who need to know how to get their websites noticed by Google, the basics are here, and for many that's all that matters. It's a shame that business publishers feel the need to pad these things to justify their $40 for a paperback.
For those who need to know how to get their websites noticed by Google, the basics are here, and for many that's all that matters. It's a shame that business publishers feel the need to pad these things to justify their $40 for a paperback.
January 23, 2008
SEO Bible..
June 22, 2008
Great book to learn about seo
August 16, 2012
It's really informative book with Great Examples,Case studies. Author Jerri revealed so many Quick optimization Tips, it's useful for developers and Webmasters.
December 28, 2012
Nice book for both, beginner and experts.
July 17, 2014
This is a very Good Book with all information about Search Engine Optimization. As a Search Engine Marketer, I will suggest everyone to read this book.
Asaduzzaman Khan
shorjotonoy@gmail.com
Asaduzzaman Khan
shorjotonoy@gmail.com
Displaying 1 - 12 of 12 reviews