Field Guide: How to be a Fashion Designer

by Marcarena San Martin

This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.

192 pages, Paperback

First published January 1, 2009

Reviews

[Elham · Rating 3 out of 5]

Reading this book will make you familiar with the fashion world. You will learn some keywords in fashion designing, and will understand whom should a fashion designer work with.
The book is perfect for people/students without any previous information about fashion, who want to know a little about it, in order to understand whether they like fashion or not.

[Ethan Jones · Rating 3 out of 5]

This book was a useful guide for the fashion industry albeit an inapplicable one for the daily life of a fashion designer. I enjoyed mainly the portions of this book dedicated to discussing the development process. The sections pertaining to sales and marketing got tiresome and lengthy and were not incredibly useful for me personally. Overall, it was a good introduction to fashion and the fashion industry.

[Doug Diegert · Rating 3 out of 5]

Criticizing this book would be like kicking a puppy around the room. It gives a fun, easy gloss overview of the clothing and fashion industry. Nice pictures.