Google AdWords For Dummies

by Howie Jacobson

A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.A revised and updated guide that shares invaluable advice for maximizing your AdWords campaignDiscusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structureReviews new, free tools included in AdWords as well as new and improved third-party toolsIncludes an in-depth explanation of Google's free Web site testing and optimization tool: Website OptimizerIncludes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for "you"

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Genres: Business, Technology, Reference

432 pages, Paperback

First published January 1, 2007

Reviews

[Jenny · Rating 3 out of 5]

This was very basic at times and I found the author's humor a bit annoying. Despite this, "Google AdWors For Dummies" gave me a introduction into the subject and told me what I needed to hear. So, 3 stars all in all.

[Muhammad Qamar Shafiq · Rating 5 out of 5]

A detailed book about Google AdWords. A lot of optimization ways possible, some of them are discussed.
A copy of this book is available for free on my blog.
Google Adwords FOR dummies by Howie Jacobson

[Mark · Rating 4 out of 5]

This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about "Brand" Marketing and start from scratch with direct Marketing.

I think everyone reading this book is familiar with the old adage "I know I'm wasting half of my advertising budget, I just don't know which half". This book, along with the AdWords platform solves that problem.

If you can play fantasy baseball you can run an AdWords account.

I really liked the example on page 20 that walks you through all the numbers and acronyms with a real world example. I guess the only down side was the free $25 Adwords gift would only work with new accounts.

[Robert Saunders · Rating 4 out of 5]

Helpful for promoting my business online, and for making my business promoting online. Yes, that's what I menat to say. :-) Plus I keep in contact with the author.

[Mo · Rating 5 out of 5]

This was so well written... I have had a hard time with Adwords and Howie Jacobson, PhD did an amazing job with humor and great examples on how to make Adwords work for me!
Thanks Howie!

[Aaron Slack · Rating 4 out of 5]

A very detailed look at a complicated subject. Four stars instead of five because the organization seemed a bit confusing.

[Ben Donahower · Rating 4 out of 5]

Good AdWords overview.

[Robert · Rating 3 out of 5]

Will get you started.

[Glenn Schmelzle · Rating 3 out of 5]

An alright primer on PPC.