Loyalty is Love: How to Hold Clients Close for Life

by Beverly A. Koehn, Hue Communications (Illustrator), Joe Schuler Jr. (Editor)

Beverly Koehn s latest book, Loyalty is How to Hold Clients Close for Life, coaches homebuilders, remodelers and industry associates on engineering the ideal customer experience. In this book, you ll Tools for coaching employees on how to serve customers from the heart; Strategies for understanding the psychology of customer buying and satisfaction; Tips for protecting yourself from toxic client relationships; Ideas for increasing profitability; Methods to map customer experiences and expectations; and Techniques for winning referrals for the life of your business. While many of the stories are related to the housing industry, the lessons and application are universal.

241 pages, Hardcover

First published May 10, 2008

Reviews

[Christy Parrish · Rating 3 out of 5]

Of course I like this book we designed it!!! HA