Performance at the Limit: Business Lessons from Formula 1 Motor Racing

by Mark Jenkins, Richard West, Ken Pasternak

Can you imagine your organisation as a Ferrari or a McLaren, a Toyota or a Force India? Your management team as a pit crew? Your sales force as the race team and your marketing and research department as the design studio creating a Formula 1 car? Formula 1 has an estimated turnover of $4bn, employs 50,000 people in more than 30 countries and has a foothold in every major and developing economy. With performance as the central focus of every organization, Performance at the Limit uses the case of Formula 1 motorsport as an example of how business can achieve optimal performance in highly competitive environments where dealing with change effectively is paramount. This second edition builds on the success of the first and contains a wealth of new material, including many more interviews with Formula 1 drivers and other key executives active in the sport.

Genres: Nonfiction

286 pages, Hardcover

First published September 1, 2005

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

Mark Jenkins is Professor of Business Strategy and Director of Graduate Programmes at Cranfield School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group. He is the author of a number of books on strategic management issues, has published numerous journal articles and is on the editorial boards of British Journal of Management, Long Range Planning, Organization Studies and the Journal of Management Studies. He is chairman of the European Case Clearing House (ECCH) and a member of the RAE 2008 Panel for Business and Management. He is currently researching the role of knowledge and innovation in Formula 1 motorsport. (mark.jenkins@cranfield.ac.uk).

Reviews

[Sinan Yuce · Rating 5 out of 5]

Adamlar F1 dunyasina iliskin her seyi anlatmis ustune bunlardan cikarilacak dersleri paylasmis. Mukemmel bir kitap olmus👍🏻👍🏻