This is a nontechnical book on data modeling and mining. It has a small chapter on specific algorithms and tools, but you shouldn't even read that chapter, because it's cursory and obsolete. The real value in this book is in understanding the business value of the things you can do as a data miner. It even has a survival guide in the back with concrete steps for each class of problem you might have, like "data is not suitable for requested purpose".
I recommend reading this book after you've learned and practiced the technical skills, when you're ready to start interfacing directly with the business stakeholders instead of a technical manager who defines and assigns tasks.
The biggest drawback to this book is that the author has used twice as many words as he should have for the number of ideas he conveyed. I'd give it 5 stars if it were half as long.