next-generation product development

by ( MEI )Michael E. McGrath ZHU

"Product development is a process that, like any other, is both manageable and improvable. Next Generation Product Development introduces and examines the newest generation of product development practices, in which the focus has changed from reducing time-to-market to managing and improving productivity, i.e. developing more new products than your competitors with a lower investment of valuable firm resources." This guide for R&D executives and managers is also important for anyone looking to understand and utilize "new generation" product development management practices.

Paperback

First published April 7, 2004

Reviews

[Lori Grant · Rating 4 out of 5]

A should-read book on product development for knowledge workers and entrepreneurs.