I think this is a great work, maybe even comparable to Gary Panter's stuff, but is it? It's certainly intricate, beautiful in a way, arguably the highest form of this style of art that eventually collapsed under the weight of a lot of mass-market, Adventure Time-style fey dreck. The prose and pictures work together to capture a mood, the ennui of 2000s America (and perhaps the Fort Thunder warehouse art scene where it was produced more specifically), yet it all amounts to nothing, which I'd guess (having lived through it!) is the most that the serious pop art of that hopeless-yet-hopeful period in American cultural history could hope to accomplish.
Make sure you've got a magnifying glass handy if you hope to read the lettering, particularly as you approach the last strips. This board-book reproduction is oversized, which seems promising for reading purposes, but the involuted, tortuous presentation of the panels (a far cry from how fellow FT artist Brian Chippendale does it, which probably explains why he does the DC covers and so on) ensures that the process of consuming this content will be every bit as interminable as watching paint dry. Recommended if you're into this sort of thing (I am)