Only The Paranoid Survive
Key Quotes:
"The replacement of corporate heads is far more motivated by the need to bring in someone who is not invested in the past than to get somebody who is a better leader or better manager in other ways."
---Andy Grove, Only the Paranoid Survive (p127)
Strategic change doesn't just start at the top, it starts with your calendar. ---(p146)
"Put all of your eggs in one basket, then WATCH THAT BASKET"
--- Mark Twain
Ask yourself:
'Will going to this meeting teach me about the new technology or the new market that I think is very important now?'
'Will it introduce me to people who can help me in the new direction?'
'Will it send a message about the importance of the new direction?'
If so, go to it. If not, resist it.
--- (p154)
[Great leadership during change starts by letting chaos reign (debate), then, when the time is right, reign in the chaos (determined march)] This dynamic dialectic is a must.
--- (p161)
The best part of Andy Grove's book might be the title: "Only the Paranoid Survive". Large organizations often fail, because they don't adapt fast enough. There are two types of forces that organizations run into. 1x forces, which fall within the normal action/reaction that people and organizations are easily able to adjust to. However, there are also 10x forces that fundamentally change the rules, and most people and most organizations fail to adapt to these more fundamental changes quickly enough.
For example, think of these changes as waves in the ocean. The wave may come from any direction, but all are manageable. However, occasionally there is a tidal wave --- which you can detect and respond properly to, but that response is fundamentally different than the way you respond to a normal 1x wave.
In Intel's case, they faced 10x forces twice.
1. Intel started in the RAM business. Japanese factories caught up with them. The Japanese had lower cost structures and higher volumes, and government support - they sucked all of the profit out of the RAM business and ultimately took Intel's market share. Intel managed the transition by moving from a RAM company to a CPU company.
2. Customers boycotting Intel CPUs. Intel never thought of end-customers as their customers, because they didn't sell direct to the end customers. However, they started branding their CPUs and asked manufacturers to put an "Intel Inside" logo on computers that used Intel CPUs. When they ran into small manufacturing problems and didn't take massive steps to correct those problems, their end consumers felt that Intel was taking advantage of them, and therefore started boycotting their chips. Intel took massive losses, but eventually recognized they needed to service both end-consumers and their normal manufacturer customers.
According to Andy, there are 6 areas where theses 1x and 10x forces can start:
1: Competition: Ex. Your a mom & pop shop when wall-mart comes to town
2: Technology: Ex. Sound takes over silent films, Containers overtake shipping of loose items, PC revolution
3: Customers: Changing taste in Ford/GM cars. Attitude shifts. Super-computers.
4: Suppliers: Airlines vs Travel Agents. "Second Sourcing" in the tech component business.
5: Complementors:
6: Regulation: Patent Medicines, Telecommunication, Privatization, EPA
Finally, Grove cautions us to always remain aware. Your business will fundamentally be hit by 10x changes. It's just a question of WHEN, and HOW YOU RESPOND to those changes. The earlier and more accurately you identify 10x changes, the more freedom you have to choose your response, because your original business will provide the resources to jump-start the new business. As you go through the transition, you should "let go" of the system, and learn from the people below you - Andy says "To Let Chaos Reign". But once you have all the information you need to properly identify the new business (typically including completed marketing, completed testing) then you must take control, "Reign in the Chaos", and quickly complete the transition to the new business model.