Canuckology: From Dollars to Donuts - Canada's Premier Pollsters

by Darrell Bricker, John Wright

The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?

In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.

Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.

304 pages, Paperback

First published January 1, 2010

Reviews

[vic · Rating 2 out of 5]

I know at this point some of the stats are probably outdated, and with that in mind this was still very dry and boring.

It 200 straight pages of lists and graphs and while I did expect that coming in even in my high school data management we learned how to make it interesting.

Not to mention as a reader it’s hard to actually SEE where some of the correlations a made and they become random facts you have to trust with out the data they talk about to back it up.

[Rob · Rating 4 out of 5]

A fun exploration of Canadian demographics. Interesting just in the shear number of sterotypes that are debunked about regional differences in Canada.