This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.
This book is suitable for students, lecturers, public relations practitioners, and everyone who wants to know about public relations in full in the 2000s.
This book contains history, definitions, objectives, developments, and other matters related to public relations in the 2000s.
The book I read was the Indonesian version by linguist Haris Munandar, fifth edition, published by Erlangga in 2003, and consisted of 440 pages.