McDonaldization Revisited: Critical Essays on Consumer Culture

by Mark Alfino (Editor), John S. Caputo (Editor), Robyn Wynyard (Editor)

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society . The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.

Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.

232 pages, Paperback

First published January 1, 1998

About the author

Mark Alfino is Professor of Philosophy at Gonzaga University, Spokane, WA

Reviews

[Gretchen · Rating 4 out of 5]

Not so super duper relevant to my thesis, but interesting. I think I got most of what I needed to get out of it, but I always felt like I was a couple of steps behind because I hadn't read Ritzer's original McDonaldization of Society. Lots of sociology. Lots of Marx. Well, some of Marx.