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Lean, Rapid, and Profitable New Product Development

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Shows how to properly balance the need for speed with the drive for profitability.

194 pages, Unknown Binding

First published March 6, 2009

17 people are currently reading
47 people want to read

About the author

Robert G. Cooper

31 books8 followers
Robert Gravlin Cooper (b.1943)

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Profile Image for Allisonperkel.
851 reviews39 followers
July 15, 2013
fairly basic high level overview of what a company should do for NPI and portfolio management. There isn't really a lot of meat to this book but if you want an overview, this is as good a book as any.
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