Website Planner: A Practical Guide to Planning Your Web Presence

by Ben Mitchell

There is plenty information about how to build a website, but the more important questions of website development - why build and what to build - are often overlooked. This book asks the questions that need to be answered to properly plan a website. It explains the importance of justifying a web presence, and guides the reader in building a website relevant to his/her business objectives. · In the rush to get a site live, many basic and simple issues are overlooked. This book asks the right questions, no matter how basic, to properly develop a website. · This book is a primer and a workbook - a primer to inform the reader about website issues and - a workbook to then help them collate their responses and build a website relevant to their business plan. · For most SME's, website development is a DIY project - this workbook outlines a clear, step-by-step, practical method to develop an effective website · For larger companies, this book provides an excellent framework for all those involved in the website development process to work cohesively together and create a sound business case for the website. · Using the Website Planner will reduce the risk of wasting money on a website that does not suit your business, and will help you save time and money. · Author discusses the common types of website content, such as company information; shopping carts; discussion forums; virtual tours; news; case studies; contact details, why this content is useful and provides relevant examples. Written in a conversational tone and doesn't get bogged down in technical jargon.

200 pages, Paperback

First published January 1, 2002