What a shallow and disappointingly book. This is the kind of lazy book that I avoided when I was an editor, but thanks to self-publishing and self-promotion it has been inflicted upon all of us. It disappoints in so many ways: construction, content, and motivation. Let's deal with them in order, shall we?
Construction: it's a series of short blog-length posts by the various mentors and entrepreneurs associated with the annual TechStars incubator. The chapters are clustered by loose topic (funding, work/life balance, etc.). The book-of-a-hundred-authors is the easiest way to assemble a book but, unless the editor works hard, you end up with a hodgepodge of styles, voices, and approaches with no coordination. And, indeed, this is exactly what the TechStars book is: you get the same advice repeated by different people, gaps where nobody thought to say something useful, and incongruous random incoherence from authors whom the editors failed to guide, shape, or even edit.
Content: if you wanted a collection of startup cliches, you could do worse than to start here. There's little you'll find worthy of underlining much less repeating, and it never once acknowledges any kind of accessibility bias, or even the relevance of asking successful people what they did vs unsuccessful people what bit them.
Motivation: it is depressingly clear that this book is intended primarily to promote the TechStars program and only incidentally to educate.
I have a lot of respect for Brad Feld and his investment work, but this book was just a let-down.