Too short on nuts-and-bolts information, and too long on vague pronouncements about the craft. The discussion of the industry's future also feels dated (the digital transition was just getting started when the book was published). On the plus side, there are some great case studies of specific photos - all the planning, setup, and techniques that went into getting certain iconic images (the story behind the famous photo of Elián Gonzáles is even crazier than I imagined).