"Everything is explained with extraordinary clarity, without the use of jargon or the kind of strangled prose loved by professionals. Well worth the cover price." - Business North West "Even the most terrified reader can grasp the concepts" - Daily Telegraph A classic. Even if you know it all already, there's no harm in going back to first principles. It travels all the way from the fundamental principles of the balance sheet to a few "tricks of the trade" – via analysis of funding structures and how to value companies. It's all too easy to become bogged down in detail when you're running a company. This book is a great way to keep yourself informed – without being submerged. A step-by-step guide which will, within a few hours, have you understanding and using company accounts with confidence. Contents balance sheets, profit & loss accounts and cash flow statements, key terms, how to monitor a company's financial performance, risk, how to value a company and creative accounting techniques to watch out for. Anthony Rice is a consultant