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An Invitation to Social Research: How It’s Done

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This book provides balanced coverage of quantitative and qualitative methods of social research with a unique "behind the scenes" approach: Chapters are built on focal research pieces and excerpts from real research projects, and they present the insights and perspectives of workers conducting real-world research. The book guides readers through the many stages of social research--from selecting a researchable question and designing a study to selecting the best method of data analysis for a particular study--and prepares them for the ethical issues and problems that they may face along the way.

544 pages, Paperback

First published January 1, 1999

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128 reviews
February 24, 2017
Not a big fan of this book. I felt like I had to look up more terms online than this book gave me.
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