Valuepack:Strategic Brand Management:International Edition/Brand You: AND "Brand You"

by Kevin Lane Keller

Strategic Brand International Edition, 3/eIncorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Brand You, 2/e

Paperback

Published February 29, 2008

About the author

Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. He has served as a consultant and advisor to marketers for some of the world’s most successful brands. He teaches the elective Strategic Brand Management.