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Capture the Mindshare and the Market Share Will Follow Lib/E: The Art and Science of Building Brands
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
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First published June 4, 2013
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About the author
Libby Gill
15 books64 followersLibby Gill is a former television executive who headed communications at Sony, Universal and Turner Broadcasting. Her first novel, MALIBU SUMMER, is published by Penguin Random House and debuts on May 21, 2024. Libby is an award-winning author of six non-fiction books, including You Unstuck, Traveling Hopefully, Capture the Mindshare, The Hope-Driven Leader, and Leadership Reckoning, (with co-authors Dr. Thomas Kolditz and Dr. Ryan Brown).
In addition to being a novelist, Libby is an executive coach, leadership expert, and international speaker, and has delivered keynotes on four continents and in 41 US states. She has appeared on the CBS Early Show, CNN, NPR, the Today Show and in Good Housekeeping, the New York Times, O Magazine, Self, Time Magazine, and the Wall Street Journal.
After many years living in Los Angeles—the center of the television industry— Libby and her husband relocated to Oregon’s Rogue Valley, where she hikes, gardens and attempts to learn golf.
In addition to being a novelist, Libby is an executive coach, leadership expert, and international speaker, and has delivered keynotes on four continents and in 41 US states. She has appeared on the CBS Early Show, CNN, NPR, the Today Show and in Good Housekeeping, the New York Times, O Magazine, Self, Time Magazine, and the Wall Street Journal.
After many years living in Los Angeles—the center of the television industry— Libby and her husband relocated to Oregon’s Rogue Valley, where she hikes, gardens and attempts to learn golf.
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Displaying 1 - 2 of 2 reviews
August 31, 2013
I received this book through a Goodreads First Reads giveaway.
Meh. There were some good points and some interesting suggestions but also a fair bit of advice that was given but never really explained--i.e. "you should do blah blah blah" and the next paragraph starts with "now that you've done thatyou can move on to this other task" and no explanation of how to do the first thing.
Overall somewhat helpful but not earthshattering.
Meh. There were some good points and some interesting suggestions but also a fair bit of advice that was given but never really explained--i.e. "you should do blah blah blah" and the next paragraph starts with "now that you've done thatyou can move on to this other task" and no explanation of how to do the first thing.
Overall somewhat helpful but not earthshattering.
January 21, 2014
Pretty good easy read for the even a relative beginner.
Displaying 1 - 2 of 2 reviews