Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. While the book emphasizes practical applications and examples it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
I think this is a must read for anyone trying to understand how innovation takes place in larger organisations. The summary and discussion questions at the end of each chapter make it really well structured and easy to follow - the book is clearly designed to follow a lecture. Schilling sometimes focuses too much on individuals, which gives a bit of a "survivor ship bias" vibe, and not enough on practical methods of how to stay innovative in your day-to-day work, but this is hard to do in a book like this and would probably go beyond the scope.
If you are an entrepreneur, or if you are creating, inventing or building something in any setting you should read this book. It is a total tour of innovation management not just inside the organization, but in the context of the external innovation environment. This is solid material, not the management fad of the moment.
I found this book to be very well laid out and it provided excellent examples on how to bring new innovative ideas to a business environment. This included conception to introduction to implementation.
Buku yang mengajarkan bagaimana penerapan strategi bisnis sebuah perusahaan termasuk start up bisnis maupun small business, dan penerapan metode check and balance, metode Q-Sort, FMEA, design for manufacturing (DFM) Balanced Score Card dll dan cara menciptakan inovasi produk.
Amazing overview of how to strategize for innovative startups. The case studies in the beginning of each chapter were really helpful. It's easy to read through, and with lots of practical examples, it's fun as well.
Recommended for all future innovation strategists and entrepreneurs.
This is a scholarly work that provides a firm foundation for strategic thinking and management of innovation. There is much depth and logical reasoning, supported by research that underlies the exposition. A must read for all technology managers today.