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Human-Centric Automation and Other Trends You Need to Know for an Impactful Marketing Strategy For 2023
Marketing trends or long-term strategy? Human-centered marketing or marketing automation? Are you more focused on the latest marketing trends or on creating an impactful marketing strategy? You can do both. Build your marketing strategy for 2023 in a way that you maximize results next year,
and
for the years ahead.
For this marketing report, Tumplate Ltd. conducted a Visual Content Marketing survey with close to 300 marketing professionals. Content marketing is the biggest bottleneck in marketing, and not surprisingly, over 93% of surveyed marketers said they would publish more content if they could.
So how do you keep up, and is increasing content production the fast track to success? At best, publishing more content helps to meet all of your marketing KPIs while building customer loyalty, increasing brand awareness, bringing people together, and even changing the world.
At worst, automated spammy content published by bots is only adding to the noise and does not bring results.
This takes us to a should marketing be more human-centered or automated?
Marketers struggle to navigate in a market situation where we need to focus more on personalization and stop treating people just as consumers, while also learning to use automation, AI, and other technologies in a web3 environment.
This marketing trends e-book got you covered. Enter the era of human-centric automation.
About the Katja Presnal, Chief Marketing Officer of Tumplate, is an American Advertising Award-winning marketing strategist, and author of Big Rich How To Turn Your Business Intentions Into A Profitable Company (2021) and Instagram as Your Guide to the World - How, What and Who to Search and Follow on Instagram to Help You Travel the World (2012). Katja is a marketing trailblazer, who has worked with multiple Fortune 100 companies, and startups.
“The biggest question facing marketing is what kind of a role automation and AI will play in the future.
The rise of AI-powered content creation tools already allows brands and marketers to scale their marketing content and messaging, but not without cost. Using AI-powered content creation means that the core of their message - their point of view - is given to the AI to communicate resulting in content that's not relevant, doesn't speak for the brand, and only perpetuates the echo chamber of social media and the internet.
We need to make sure we don't give the keys to what our brand represents to the AI, but use it as a tool to help us better deliver our message, and our point of view. We need to use automation so that it helps us better communicate our values, not create those values for us.
The need for automated content is obviously driven by the fracturing of platforms that we use to gain access to the internet, and how we communicate and share about ourselves. Each platform requires a different kind of messaging that complicates the content creation process exponentially, so it's not surprising that solutions that offer to tackle those problems are on the rise.
What's crucial is to identify where one implements the automation process that allows the scaling of communication without compromising the integrity of the message and the values of the brand. It's not enough to just broadcast your values – you need to also take part in the conversation consistently and in a way that is authentic to you and your brand. The only way to excite people is to be excited first, and the AI-powered messaging is not the way to do that.”
Hannu Aukia, Co-founder, Chairman of the Board, Tumplate.
For this marketing report, Tumplate Ltd. conducted a Visual Content Marketing survey with close to 300 marketing professionals. Content marketing is the biggest bottleneck in marketing, and not surprisingly, over 93% of surveyed marketers said they would publish more content if they could.
So how do you keep up, and is increasing content production the fast track to success? At best, publishing more content helps to meet all of your marketing KPIs while building customer loyalty, increasing brand awareness, bringing people together, and even changing the world.
At worst, automated spammy content published by bots is only adding to the noise and does not bring results.
This takes us to a should marketing be more human-centered or automated?
Marketers struggle to navigate in a market situation where we need to focus more on personalization and stop treating people just as consumers, while also learning to use automation, AI, and other technologies in a web3 environment.
This marketing trends e-book got you covered. Enter the era of human-centric automation.
About the Katja Presnal, Chief Marketing Officer of Tumplate, is an American Advertising Award-winning marketing strategist, and author of Big Rich How To Turn Your Business Intentions Into A Profitable Company (2021) and Instagram as Your Guide to the World - How, What and Who to Search and Follow on Instagram to Help You Travel the World (2012). Katja is a marketing trailblazer, who has worked with multiple Fortune 100 companies, and startups.
“The biggest question facing marketing is what kind of a role automation and AI will play in the future.
The rise of AI-powered content creation tools already allows brands and marketers to scale their marketing content and messaging, but not without cost. Using AI-powered content creation means that the core of their message - their point of view - is given to the AI to communicate resulting in content that's not relevant, doesn't speak for the brand, and only perpetuates the echo chamber of social media and the internet.
We need to make sure we don't give the keys to what our brand represents to the AI, but use it as a tool to help us better deliver our message, and our point of view. We need to use automation so that it helps us better communicate our values, not create those values for us.
The need for automated content is obviously driven by the fracturing of platforms that we use to gain access to the internet, and how we communicate and share about ourselves. Each platform requires a different kind of messaging that complicates the content creation process exponentially, so it's not surprising that solutions that offer to tackle those problems are on the rise.
What's crucial is to identify where one implements the automation process that allows the scaling of communication without compromising the integrity of the message and the values of the brand. It's not enough to just broadcast your values – you need to also take part in the conversation consistently and in a way that is authentic to you and your brand. The only way to excite people is to be excited first, and the AI-powered messaging is not the way to do that.”
Hannu Aukia, Co-founder, Chairman of the Board, Tumplate.
34 pages, Kindle Edition
Published September 1, 2022
About the author
Katja Presnal
4 books23 followersKatja Presnal is an American Advertising Award-winning marketing strategist who has worked with Fortune 100-companies and startups. She founded Insider Society together with Candice Kilpatrick Brathwaite to help womxn entrepreneurs launch and grow their businesses faster. Their book "Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company" was published in August 2021.
Katja is a pioneer in influencer marketing, both as an influencer with her blog Skimbaco Lifestyle and as a marketing strategist.
Katja has spoken in conferences around the world and featured in magazines like Forbes and New York Times. Katja has created a digital marketing career while living and traveling around the world with her family. She currently lives in Helsinki, Finland, where she owns a marketing agency called Presnal5. Her mission is to help people to live life to the fullest.
Katja met her American helicopter pilot husband in Germany. They lived in multiple states moving around the USA and the world for 20 years until thinking about settling down in Finland, where they now live. They have three children, who were all born in different countries.
Katja is a pioneer in influencer marketing, both as an influencer with her blog Skimbaco Lifestyle and as a marketing strategist.
Katja has spoken in conferences around the world and featured in magazines like Forbes and New York Times. Katja has created a digital marketing career while living and traveling around the world with her family. She currently lives in Helsinki, Finland, where she owns a marketing agency called Presnal5. Her mission is to help people to live life to the fullest.
Katja met her American helicopter pilot husband in Germany. They lived in multiple states moving around the USA and the world for 20 years until thinking about settling down in Finland, where they now live. They have three children, who were all born in different countries.
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