Designed Right: How to Target Your Graphic Design for the Right Market

by Alan Swann

When your design is right , you know it s right. And the effectiveness of the finished work proves it s right. What makes one design right & another design wrong ? This book will teach you to recognize the difference. After following these clear-cut guidelines, your every design will be created precisely for the market for which it is intended. You ll learn what ingredients make the difference between designs that are trendy, sophisticated, youthful, classic, aggressive, contemporary, or with mass market appeal. Once you learn these differences, you ll create pieces that are salable, professional, & just right for the targeted market.

144 pages, Hardcover

First published April 1, 1990