I feel like an idiot. When I first found a used copy of Kevin Trudeau’s “Natural Cures 'They' Don’t Want You to Know About”, I riffled through the book and quoted Trudeau’s health claims to family for laughs, pointing out how absurd his advice was. I started to read the book, jokingly acting as if I was really into it, and then something happened. Kevin Trudeau actually started making sense to me. I already knew pharmaceutical companies provide incentives for doctors, so is it really such a stretch that they suppress natural cures to promote their prescription drugs? I already knew walking and drinking water was good for you, so maybe his claims about the health benefits of magnets and mini-trampolines are likewise true.
The “Illusion of Truth” effect explains how the brain can be manipulated through repetition; we are more likely to believe statements that we have heard repeated before. Perhaps that explains my embarrassing gullibility regarding Trudeau’s nonsense, especially considering he repeats everything he says endlessly throughout the book, some of his claims iterated thirty times or more. Either way, that’s my excuse and I’m sticking to it.
Even if you do fall hook, line and sinker for Trudeau’s all-natural bait, a few questionable things about the book should be immediately apparent to anyone. The first is that Trudeau seems to have both delusions of grandeur and just plain delusions: he goes on about how he’s the only guy fighting against the evil government agencies, how the pharmaceutical companies are scared of him revealing their dirty secrets, and at one point compares himself to Rosa Parks and Gandhi. Then, oddly enough, he implies he’s a secret government agent. He also believes in some strange conspiratorial agency, supposedly partially comprised of former Nazis, which is attempting to take control of all the worlds’ vitamins and natural medicines. It’s only mentioned once, but I swear to God it’s in the book.
Trudeau also talks a lot about freedom of speech, and he has a tenuous grasp of the concept at best. He waxes on incessantly about how there is no freedom of speech in the USA and how government agencies are oppressing him. What constitutes this violation of his freedom? Many things, including that certain TV stations won’t advertise his products. So not only does Trudeau’s idea of freedom of speech allow for him to say whatever he wants, but TV stations must also broadcast whatever he wants. I don’t think that’s how the concept works.
Then there is the abundance of typos and misspellings throughout the book, which call into question the professionalism of Trudeau’s venture, but can be easily ignored. Harder to ignore are Trudeau’s sporadic lapses of logic, where he uses the most backwards reasoning to decry modern medicine and support his natural cures. One of Trudeau’s frequent claims is that all chemicals, in any amount, are bad for you. He reasons this by saying that if you drank a cup of the chemicals, you will likely die. If you drink enough water you can also die, but that doesn’t mean water is bad for you. This isn’t sufficient reasoning to declare the tiny bit of fluoride in our drinking water as toxic to the body. Another claim Trudeau makes is that the sun doesn’t cause skin cancer because people in Africa, who don’t use sunscreen, have lower rates of skin cancer. Whether or not this statistic is even true, it doesn’t prove anything. There could be a multitude of reasons for this anomaly. He also says that swimming in a pool is a no-no due to the amounts of chemical in the water, but then says swimming in lakes is just peachy. Really? The lake I live by gets shut down every so often for contamination reasons; do you really think that has less toxic chemicals than my local pool? There are also the strange incidents where Trudeau declares something as solely his own belief, admitting that it’s not backed up by any science or proof or evidence, such as his belief that humans should live to over 100 on average.
However, the biggest flag for any reader should be the nonexistent sources, especially in lieu of the outrageous claims Trudeau consistently makes throughout the book. Most non-fiction books have sources for every fact, or a complete bibliography. If you hand in a college paper with a single fact missing a footnote, you can get a zero. Yet Trudeau’s book consistently makes claim after claim devoid of footnotes, end-notes or any sort of reference. Trudeau’s reasoning for this is that he simply doesn’t have enough room for all his sources: supposedly the sources would take up an extra 500 pages, and in their absence he leaves a truncated list for “Further Reading”. However, if you do want to see his sources, he will gladly send them to you…so long as you become a Member of Trudeau’s “All Natural Cures” website. Oh, and by the way, it costs to become a member of “All Natural Cures”. Trudeau rationalizes this by saying he doesn’t accept ads on his site and he employs staff, plus he has to pay lighting and electricity (yes, he says this). He’s also supposedly poured millions of his own money into the website; I remember making basic websites back in middle school and don’t remember them requiring millions of dollars, but what do I know. If the user fee was just meant to augment or offset a bit of the cost, then that didn’t seem too unreasonable to me. Something like $2 a month or $10-$20 annually would probably be worth fact-checking the information to ensure it’s correct, and you would get to use the other resources available on the site.
Imagine my surprise when I found out after reading the book that the membership cost $9.99 PER MONTH, or, if you want a lifetime membership, $499, plus another $79 to receive his newsletter. So if you even just want to see the sources for some of Kevin Trudeau’s claims and fact-check them, you’re looking at a $50 (assuming it takes you at the very least five months to sift through the 500 pages of material) to $100. And that’s assuming you can even get the proper lists of sources on his site; websites are abound with allegations of Trudeau’s shady practices, including selling memberships for the websites before the “Members” section was even running, and automatically charging the $79 newsletter onto the credit cards of people ordering the book. This is a scam, plain and simple. Not only do you have to pay $30 for the book (thank God I read it for free), you have to shell out another $10 per month to access his website to even fact-check his spurious claims.
The reason it’s easy for Kevin Trudeau to pull you under the wool (or at least me) is that many of his claims are true. Prescription drugs do have side effects and can cause death. Doctors do receive incentives from pharmaceutical companies. Drinking 8 glasses of water a day is good for you. You’re metabolism does slow down while you are asleep, so eating before 6:00pm is a great way to lose weight. The problem is that all this truthful information is mixed in with a whole lot of bullshit, and there’s no easy way to separate the two without proper sources, statistics and evidence. Just by doing some cursory Google searches on some of Trudeau’s recommendations, I’ve uncovered that regular colonics (as Trudeau suggests) are believed to not only be unnecessary, but damaging to your body. You simply cannot put any of Trudeau’s advice to good use: he uses faulty logic, doesn’t provide his sources, makes claims not rooted in any science, and doesn’t even try to provide a semi-objective overview of his advice (really, you suggest 15 colonics in 30 days and don’t even mention there are concerns surrounding the procedure).
Please don’t buy the book. And if you do pick it up second-hand, just read it for a laugh and forget about it. But please don’t join the site or get 15 colonics in one month or bounce on a mini-trampoline everyday. Anyone who does needs more help than Trudeau could ever offer.