Written by inventors, for inventor's, Steve Stewart and Joe Gray bring you a step-by-step guide for getting your idea out of your brain and into the mainstream. Joe's "GoJo Handsfree" was a top direct response product in 2012 (featured on The Ellen Degeneres Show, Jimmy Kimmel and Workaholics, etc.), and made it's way onto the shelves of Target, CVS, Walgreen's, Bed Bath & Beyond among others, with more than 4 million units manufactured. Steve's "The EasySeat" is a foot operated toilet seat that's been patented in both the US and China, and is sold exclusively online. Both of these products started as ideas and were developed into real, marketable products through the techniques and methods contained in this book. With true-life information on patents, attorneys, designers, engineers, manufacturers, licenses, promotion, ecommerce and retail, The Ultimate Inventor's Guide offers specific information, based on real life experience, from the guys that lived it. If you've had an idea in your head for a product for years, but have never really understood how you can get that product out to the public and into retailers, this book is for you!