Woody Guthrie observed, "Some will rob you with a six-gun, and some with a fountain pen." Bob Dylan quoted these lyrics and added, "Didn't take too long to find out, just what he was talking about." Thorstein Veblen, who found this situation to be bemusing if absurd, undertook to explain the social conventions and values that lead people to tolerate it. He presented a picture of society in which routine, casual, legally sanctioned predation is the object of honor and adulation.
His explanation is applicable to all sorts of social phenomena, wherever the status system makes distinctions. For instance, it is no accident -- going on Veblen's logic -- that golf is the sporting activity par excellence of the jet set. Golf requires the wasteful setting aside of huge tracts of valuably situated land, the artificial maintenance of grassy fields, water traps, and patches of sand, it requires mastery of a sport-specific vocabulary, the possession of a (leather) bag of valuable golf clubs, carried about by a paid laborer, and an entire (ludicrous) wardrobe to be worn only on the links. It will be objected that people play golf because it's a fun game -- well, perhaps so, but why do they choose this game rather than basketball, or bocce ball, or Parcheesi? (Nothing is more fun than bocce ball.) Golf demonstrates status and prestige because it is wasteful and useless on such a grand scale.
Similarly, we have the great importance attached to the wearing of lightly colored, collared shirts. The modern-day collar doesn't even have a practical function. And yet, it has the social function of advertising the wearer's wealth, since collars quickly become yellow with sweat, if not carefully maintained and/or frequently replaced.
The beauty of this presentation is that it transcends cultural and temporal differences. It explains the behavior on display in the old TV show "Cribs" just as it explains the faux European castles that robber barons of the late 19th century had built for themselves. It explains why Japanese businessmen go for Scotch as their drink of choice just as why fur clothing was once so fashionable. It explains the mania for the latest cell phone technology (the cell phone being a possession displayed publicly). It explains the excessive cocaine use and whoring of Wall Street bigwigs during the housing bubble, as relayed in the movie Inside Job.
The strength of Veblen's story relative to the story told by other thinkers in his vein is that it does not predict class solidarity. Quite the opposite. If the poor buy into the notion of status, then their object becomes the attainment of some status for themselves relative to their fellows -- and this precludes challenging the power structure in any meaningful, open way. In emulating the mores of the leisure class, the lower classes actually bolster their power and legitimacy. This argument seems more persuasive to me than Gramsci's idea of hegemony. In like fashion, the problems Veblen describes can be addressed by adapting institutions to function differently. They do not necessarily require a revolution, violent or otherwise.
Veblen relies on a conjectural history -- informed as much as it could be by the history and anthropology available in his day -- that puts him in a long tradition of thinkers such as Aristotle, Saint Thomas Aquinas, Thomas Hobbes, Charles de Montesquieu, John Locke, Jean-Jacques Rousseau, and Adam Smith (and it is probable that Aristotle was relying on older works that have not come down to us). This tradition sought to show how society first came to produce a surplus above its subsistence needs, and how the present arrangement for distributing the surplus was working out (whether examined in terms of abstract justice, utility, or putatively objective virtue ethics). Although subsequent research in anthropology and history would allow much more fleshing out of such an approach, it seems largely defunct among modern-day intellectuals (especially economists, among whom the maxim prevails that "bygones are bygones"). Alas.
Some favorite quotations:
"Freedom from scruple, from sympathy, honesty and regard for life, may, within fairly wide limits, be said to further the success of the individual in the pecuniary culture. The highly successful men of all times have commonly been of this type; except those whose success has not been scored in terms of either wealth or power. It is only within narrow limits, and then only in the Pickwickian sense, that honesty is the best policy." (p. 137)
"The profession of law does not imply large ownership; but since no taint of usefulness, for other than the competitive purpose, attaches to the lawyer's trade, it grades high in the conventional scheme. The lawyer is exclusively occupied with the details of predatory fraud, either in achieving or in checkmating chicane, and success in the profession is therefore accepted as marking a large endowment of that barbarian astuteness which has always commanded men's respect and fear." (p. 142)
"In order to satisfy the requirements of the leisure-class scheme of life, the servant should show not only an attitude of subservience, but also the effects of special training and practice in subservience. The servant or wife should not only perform certain offices and show a servile disposition, but it is quite as imperative that they should show an acquired facility in the tactics of subservience -- a trained conformity to the canons of effectual and conspicuous subservience. Even to-day it is this aptitude and acquired skill in the manifestation of the servile relation that constitutes the chief element of utility in our highly paid servants, as well as one of the chief ornaments of the well-bred housewife." (p. 38)
"It is scarcely necessary to go into a discussion here of the particular points at which, or the particular manner in which, the canon of honorific expenditure habitually traverses the canons of moral conduct. The matter is one which has received large attention and illustration at the hands of those whose office it is to watch and admonish with respect to any departures from the accepted code of morals. In modern communities, where the dominant economic and legal feature of the community's life is the institution of private property, one of the salient features of the code of morals is the sacredness of property. There needs no insistence or illustration to gain assent to the proposition that the habit of holding private property inviolate is traversed by the other habit of seeking wealth for the sake of good repute to be gained through its conspicuous consumption. Most offences against property, especially offences of an appreciable magnitude, come under this head. It is also a matter of common notoriety and by-word that in offences which result in a large accession of property to the offender he does not ordinarily incur the extreme penalty or the extreme obloquy with which his offence would be visited on the ground of the naive moral code alone. The thief or swindler who has gained great wealth by his delinquency has a better chance of escaping the rigorous penalty of the law; and some good repute accrues to him from his increased wealth and from his spending the irregularly acquired possessions in a seemly manner." (p. 72)
"But the function of dress as an evidence of the ability to pay does not end with simply showing that the wearer consumes valuable goods in excess of what is required for physical comfort. Simple conspicuous waste of goods is effective and gratifying as far as it goes; it is good prima facie evidence of pecuniary success, and consequently prima facie evidence of social worth. But dress has subtler and more far-reaching possibilities that this crude, first-hand evidence of wasteful consumption only. If, in addition to showing that the wearer can afford to consume freely and uneconomically, it can also be shown in the same stroke that he or she is not under the necessity of earning a livelihood, the evidence of social worth is enhanced in a very considerable degree. Our dress, therefore, in order to serve its purpose effectually, should not only be expensive, but it should also make plain that the wearer is not engaged in any kind of productive labour... Much of the charm that invests the patent-leather shoe, the stainless linen, the lustrous cylindrical hat, and the walking-stick, which so greatly enhance the dignity of a gentleman, comes of their pointedly suggesting that the wearer cannot when so attired bear a hand in any employment that is directly and immediately of any human use." (pp. 104-105)
"Besides servants, currently recognized as such, there is at least one other class of persons whose garb assimilates them to the class of servants and shows many features that go to make up the womanliness of woman's dress. This is the priestly class. Priestly vestments show, in accentuated form, all the features that have been shown to be evidence of a servile status and a vicarious life. Even more strikingly than the everyday habit of the priest, the vestments, properly so called, are ornate, grotesque, inconvenient, and, at least ostensibly, comfortless to the point of distress. The priest is at the same time expected to refrain from useful effort and, when before the public eye, to present an impassively disconsolate countenance, very much after the manner of a well-trained domestic servant. The shaven face of the priest is a further item to the same effect. This assimilation of the priestly class to the class of body servants, in demeanour and apparel, is due to the similarity of the two classes as regards economic function. In economic theory, the priest is the body servant, constructively in attendance of the person of the divinity whose livery he wears. His livery is of a very expensive character, as it should be in order to set forth in a beseeching manner the dignity of the exalted master; but it is contrived to show that the wearing of it contributes little or nothing to the physical comfort of the wearer, for it is an item of vicarious consumption, and the repute which accrues from its consumption is to be imputed to the absent master, not to the servant." (p. 112)
"The process of readjustment of the accepted theory of life involves a degree of mental effort -- a more or less protracted and laborious effort to find and keep one's bearings under the altered circumstances. This process requires a certain expenditure of energy, and so presumes, for its successful accomplishment, some surplus of energy beyond that absorbed in the daily struggle for subsistence. Consequently it follows that progress is hindered by underfeeding and excessive physical hardship, no less effectually than by such a luxurious life as will shut out discontent by cutting off the occasions for it. The abjectly poor, and all those persons whose energies are entirely absorbed by the struggle for daily sustenance, are conservative because they cannot afford the effort of taking thought for the day after to-morrow; just as the highly prosperous are conservative because they have small occasion to be discontented with the situation as it stands to-day." (p. 126)
"These manifestations of the predatory temperament are all to be classed under the head of exploit. They are partly simple and unreflected expressions of an attitude of emulative ferocity, partly activities deliberately entered upon with a view to gaining repute for prowess. Sports of all kins are of the same general character, including prize-fights, bull-fights, athletics, shooting, angling, yachting, and games of skill, even where the element of destructive physical efficiency is not an obtrusive feature. Sports shade off from the basis of hostile combat, through skill, to cunning and chicanery, without its being possible to draw a line at any point. The ground of an addiction to sports is an archaic spiritual constitution -- the possession of the predatory emulative propensity in a relatively high potency. A strong proclivity to adventuresome exploit and to the infliction of damage is especially pronounce in those employments which are in colloquial usage specifically called sportsmanship." (p. 156)
"Sacred holidays, and holidays generally, are of the nature of a tribute levied on the body of the people. The tribute is paid in vicarious leisure, and the honorific effect which emerges is imputed to the person or the fact for whose good repute the holiday has been instituted." (p. 188)
"The priestly servitor of the inscrutable powers that move in the external world came to stand in the position of a mediator between these powers and the common run of uninstructed humanity; for he was possessed of a knowledge of the supernatural etiquette which would admit him into the presence. And as commonly happens with mediators between the vulgar and their masters, whether the the masters be natural or preternatural, he found it expedient to have the means at hand tangibly to impress upon the vulgar the fact that these inscrutable powers would do what he might ask of them. Hence, presently, a knowledge of certain natural processes which could be turned to account for spectacular effect, together with some sleight of hand, came to be an integral part of priestly lore. Knowledge of this kind passes for knowledge of the "unknowable," and it owes its serviceability for the sacerdotal purpose to its recondite character. It appears to have been from this source that learning, as an institution, arose, and its differentiation from this its parent stock of magical ritual and shamanistic fraud has been slow and tedious, and is scarcely yet complete even in the most advanced of the higher seminars of learning." (p. 224)
"As has already been indicated, the distinction between exploit and drudgery is an invidious distinction between employments. Those employments which are to be classed as exploit are worthy, honourable, noble; other employments, which do no contain this element of exploit, and especially those that imply subservience or submission, are unworthy, debasing, ignoble. The concept of dignity, worth, or honour, as applied either to persons or conduct, is of first-rate consequence in the development of classes and of class distinctions, and it is therefore necessary to say something of its derivation and meaning. Its psychological ground may be indicated in outline as follows.
"As a matter of selective necessity, man is an agent. He is, in his own apprehension, a centre of unfolding impulsive activity -- "teleological" activity. He is an agent seeking in every act the accomplishment of some concrete, objective, or impersonal end. By force of his being such an agent he is possessed of a taste for effective work, and a distaste for futile effort. He has a sense of the merit and serviceability or efficiency and the demerit of futility, waste, or incapacity. This aptitude or propensity may be called the instinct of workmanship. Wherever the circumstance or traditions of life lead to an habitual comparison of one person with another in point of efficiencty, the instinct of workmanship works out in emulative or invidious comparison of persons. The extent to which this result follows depends in some considerable degree on the temperament of the population. In any community where such an invidious comparison of persons is habitually made, visible success becomes an end sought for its own utility as a basis of esteem. Esteem is gained and dispraise is avoided by putting one's efficiency in evidence. The result is that the instinct of workmanship works out in an emulative demonstration of force.
"During that primitive phase of social development, when the community is still habitually peaceable, perhaps sedantary, and without a developed system of individual ownership, the efficiency of the individual can be shown chiefly and most consistently in some employment that goes to further the life of the group. What emulation of an economic kind there is between the members of such a group will be chiefly emulation in industrial serviceability. At the same time the incentive to emulation is not strong, nor is the scope for emulation large.
"When the community passes from peaceable savagery to a predatory phase of life, the conditions of emulation change. The opportunity and the incentive to emulation increase greatly in scope and urgency. The activity of the men more and more takes on the character of exploit; and an invidious comparison of one hunter or warrior with another grows continually easier and more habitual. Tangible evidence of prowess -- trophies -- find a place in men's habits of thought as an essential feature to the paraphernalia of life. Booty, trophies of the chase or of the raid, come to be prized as evidence of preeminent force. Aggression becomes the accredited form of action, and booty serves as prima facie evidence of successful aggression. As accepted at this cultural stage, the accredited, worthy form of self-assertion is contest; and useful articles or services obtained by seizure or compulsion, serve as a conventional evidence of successful contest. Therefore, by contrast, the obtaining of goods by other methods than seizure comes to be accounted unworthy of man in his best estate. The performance of productive work, or employment in personal service, falls under the same odium for the same reason. An invidious distinction in this way arises between exploit and acquisition by seizure on the one hand and industrial employment on the other. Labour acquires the character of irksomeness by virtue of the indignity imputed to it.
"With the primitive barbarian, before the simple content of the notion has been obscured by its own ramifications and by a secondary growth of cognate ideas, "honorable" seems to connote nothing else than an assertion of superior force. "Honourable" is "formidable": "worthy" is "prepotent." A honorific act is in the last analysis little if anything but a successful act of aggression; and where aggression means conflict with men and with beasts, the activity which comes to be especially and primarily honourable is the assertion of the strong hand. The naive, archaic habit of construing all manifestations of force in terms of personality or "will power" greatly fortifies this conventional exaltation of the strong hand. Honorific epithets, in vogue among barbarian tribes as well as among peoples of a more advanced culture, commonly bear the stamp of this unsophisticated sense of honour. Epithets and titles used in addressing chieftains, and in the propitiation of kings and gods, very commonly impute a propensity for overbearing violence and an irresistible devastating force to the person who is to be propitiated. This holds true to an extent also in the more civilised communities of the present day. The predilection shown in heraldic devices for the more rapacious beasts and birds of prey goes to enforce the same view.
"Under this common-sense barbarian appreciation of worth or honour, the taking of life -- the killing of formidable competitors, whether brute or human -- is honourable to the highest degree. And this high office of slaughter, as an expression of the slayer's prepotence, casts a glamour of worth over every act of slaughter and over all the tools and accessories of the act. Arms are honourable, and the use of them, even in seeking the life of the meanest creatures of the field, becomes an honorific employment. At the same time, employment in industry become correspondingly odious, and, in the common-sense apprehension, the handling of tools and implements of industry falls beneath the dignity of able-bodied men. Labour becomes irksome." (pp. 9-11)