Marketing Management

by J. Paul Peter

Marketing Management , 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Genres: Business, School

832 pages, Hardcover

First published January 1, 1986

Reviews

[Daniele Leonardi · Rating 3 out of 5]

Letto per esame universitario. Il testo presenta in forma i concetti fondamentali del marketing per chi si approccia per la prima volta ad esso. Ottimo per iniziare.

[Habib · Rating 4 out of 5]

one of the best text books on MARKETING

it's clear, abstract, and easy to understand

combination of knowledge and skill improvement is very essential for future marketers

[Willy Joe]

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