Special Events Creating and Sustaining a New World for Celebration

by GOLDBLATT J.

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of "Special Events" describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

Paperback

First published September 10, 2013

Reviews

[Kirstan · Rating 2 out of 5]

There are so many grammatical errors, which is discouraging as this book is a textbook for event planning courses. It tells you the what but not the how, leaving many gaps of knowledge for students. Many sections are repetitive and do not match the section heading.

[Mark Isaak · Rating 3 out of 5]

I chose to read this book largely because it is far outside my usual interest and expertise. Having read it, I don't feel that my knowledge of the subject has increased in any useful way. Part of the problem is that Special Events encompasses a huge and varied range of subspecialties, including entertainment, marketing, human resources, catering, business management, risk management, and technology. Goldblatt's book addresses all these fields and more, but space does not allow any depth to any of them. Part of the problem, too, is that Goldblatt has a tendency to lose focus. The Marketing chapter, wandered among the issues of marketing your events business, marketing a specific event, and using an event for marketing.

If you want to learn to do special events, volunteer at special events, and get formal training. (That much I learned from this book.)

[Chris · Rating 3 out of 5]

This book is very dry and takes the event planning industry quite seriously — as in, the author thinks the event planning profession is more important than the medical profession. And there were too many typos.