The author pays more attention on Chinese entrepreneurs, focusing on puzzles they are faced with. This book, combining with ideas in successful companies about starting a business, analyzes and sums up 80 pieces of regulations of Steve Jobs, ten rules needs keeping in mind by Chinese entrepreneurs, and eight basic and six golden opportunities. It is not a selling of quick ways, but a discussion about shared questions by entrepreneurs all around the world. Which way suits me best? What rules do I have to abide by? What do I have to avoid or deal with? How to be closer to success? At the same time, we all know that it is easier to think than to do. So the key is perseverance.