Over the years, shopping has grown from the traditional need to supply and provide subsistence into an everyday habit associated with leisure, social activity, and pleasure. Consequently, designing store windows has become an art form in itself. These settings, whose final objective is always to seduce the possible consumer, are laid out according to different concepts of color, light, materials and disposition. This book shows how successful store windows have become an important mediator between goods and the consumer. The volume includes windows designed for legendary, world–famous brands the likes of Versace, Burberry, Chanel, Dolce & Gabbana, Gucci, Prada, as well as the designs from top professionals such as Simon Doonan for Barneys.
I bought this book hoping it would have pretty pictures. It did and it has hundreds. I was not disappointed.
If you want anything of substance you will not have a good time. Want to know what year a vignette was done, who designed it and what their inspiration was? This book won’t give you that. It has a few passages related to window design that are so incredibly basic it is painful to read. Stick to the pretty colors and cool photography though and you might just enjoy it.