True to Yourself: Leading a Values-Based Business

by Mark Albion

How do you build the kind of company you’ve always wanted to work in—one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures—meeting payroll, battling competition, keeping customers and investors happy—are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

Drawing on insightful interviews with seventy-five forward-thinking leaders and his own extensive experiences as an entrepreneurial leader, Mark Albion details five critical leadership

Turn your values into value
Walk toward the talk
Communicate with care
Facilitate personal growth
Collaborate for greater impact

True to Yourself shows how successful businesspeople have put these practices into action, and it provides hands-on exercises to help you integrate them into your own business. This trusted guide will help you avoid mistakes while making your job easier, your company more successful, and your life more fulfilling.

Genres: Business, Audiobook, Sustainability

192 pages, Paperback

First published January 1, 2006

Reviews

[Nita · Rating 4 out of 5]

Lots of good nuggets in here to remember. Also valuable if you want to be a better employee or manager in general.

[Samantha · Rating 2 out of 5]

This book has a great concept but repeats the world “values” a horrendous amount of times. The writing is so overly redundant it made me cringe but I read on to the end, well audiobook at 1.75 speed and still caught all the nuggets. If you’re opening this one up I recommend you skim. I’d guess half the words are some variation of the word “value”.

[Lars · Rating 3 out of 5]

Mark is a member of my organization (SVN) so I am reading it for work. It applies mostly to business leaders but the chapter on communication is good.

[Lori Grant · Rating 3 out of 5]

An optional-read book on leadership for knowledge workers, managers, directors, C-levels, and entrepreneurs.

[Jen Jenson · Rating 4 out of 5]

Really enjoyed it. I found it enjoyable and informative.

[Worker Co-op & Economic Democracy Reading List]

Another that is not specific to coops, but useful reference on leadership

[Eric · Rating 4 out of 5]

Incredibly insightful. For anyone who wants to fuse purpose with their entrepreneural spirit.