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The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World

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In today’s volatile business world, success requires an edge–a factor that sets you apart from the crowd. Corporate coach Frances Cole Jones understands that challenging times demand immediate solutions, and The Wow Factor provides vital information that will help you rise to the top–fast.

Who needs the Wow Factor? Executives seeking to reinvent themselves, recent graduates facing fierce competition, entrepreneurs looking for funding in a world where funding is seemingly nonexistent, or anyone who has been downsized, outsourced, or simply blindsided by harsh economic realities. In her proven “Search and Destroy” format, Jones shares thirty-three things you must (and must not) do to survive in a moment that demands solutions, shortcuts, and less sugarcoating. You’ll learn how to

• identify and transform the qualities that dull your edge
• restore your confidence in these days of “look hungry, go hungry”
• target your dream job, outprepare your interviewer, and get your résumé to the top of the pile
• fine-tune the “soft skills” that will amplify your network
• perfect your written communications–text, email, snail mail
• follow the “Do It, Delegate It, or Delete It” Rule
• get the ten worst business sayings out of your vocabulary
• implement “the Six Layers of Why” for maximum impact when interviewing, branding, or selling
• leverage the value of timing, silence, and the verbal one-two punch

Through critical, perfectly timed advice, amusing anecdotes, and proven strategies, Frances Cole Jones gives you the tools you need–daring, fluidity, and mental strength–to stay afloat in a sink-or-swim environment. The Wow Factor will help you ensure that your ideas and skills remain both timely and timeless, so that you’ll have the confidence to wow everyone, every time.

208 pages, Hardcover

First published January 1, 2009

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86 people want to read

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Frances Cole Jones

4 books3 followers

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Displaying 1 - 11 of 11 reviews
Profile Image for Ryan Work.
721 reviews5 followers
October 3, 2009
I make myself read a business book every now and then. This was a decent one. It mainly tells you to do or not do stuff that should be common sense but many people forget. I'm most guilty of chewing gum obnoxiously while at work. The author is also anal about grammer and diction. It was funny to read those parts as someone who ignores such things.
Profile Image for Jenine Young.
512 reviews2 followers
November 9, 2009
Pretty interesting book, would recommend to someone trying to move up or who is interviewing for a new career. Has common sense advice- some things that are common knowledge, others that are Aha! things that make sense.
Profile Image for Christina.
21 reviews
March 17, 2010
Great book for business people 'in transition' and looking to brush up on social and networking skills. Revist the things you forgot, pick up a few new habits, and have a good laugh over the do-people-really-do-that shenanigans :-)
Profile Image for Jessica.
69 reviews1 follower
October 21, 2010
Like most business books, you can gain a few good 'nuggets' to use. The book is divided into three sections; Know, Practice, Do. It gives you principles in each section that you can use to develop or enhance your professional life.
Profile Image for LeikHong Leow.
171 reviews4 followers
August 24, 2013
Some good guides on how a professional business should behaved. But nothing too impressive to shout out.
It is a good read for people whom need a refreshment on some basic business tips to "wow" your customer.
Profile Image for Gregory.
625 reviews12 followers
November 20, 2010
Not as powerful as her first book, "How to WOW" but there are some good insights. The gray sidebars were sometimes more irritating than informative.
Profile Image for Joseph.
48 reviews
January 21, 2013
Interesting, but i didn't garner much from the book. Great for someone just starting out in the business world, not so much for the experienced.
Profile Image for Diviya.
2 reviews
March 12, 2014
Only read this because Dad bought this.
Worth reading if you're in business and have clients. ( I don't, obviously)
Language was good, loved the metaphors :)
151 reviews2 followers
March 1, 2016
I found the "33 things" to be rather superficial. If you happen to get your hands on one, read through the chapter titles dipping into detail only if the title interests you
60 reviews1 follower
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June 4, 2016
Good for brushing up on all around professional points.
Displaying 1 - 11 of 11 reviews

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