BUSINESS ANALYTICS USING R - A PRACTICAL APPROACH

by Hodeghatta Rao

Learn the fundamental aspects of the business statistics, data mining, and machine learning techniques required to understand the huge amount of data generated by your organization. This book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a particular technique does not make sense. Further, Practical Business Analytics using R helps you understand specific issues faced by organizations and how the solutions to these issues can be facilitated by business analytics.This book will discuss and explore the following through examples and case An introduction to data management and R functionsThe architecture, framework, and life cycle of a business analytics projectDescriptive analytics using descriptive statistics and data cleaningData classification, association rules, and clusteringPredictive simple regression, multiple regression, and logistic regressionThis book includes case studies on important business analytic techniques, such as classification, association, clustering, and regression. The R language is the statistical tool used to demonstrate the concepts throughout the book.What You Will LearnWrite R programs to handle dataBuild analytical models and draw useful inferences from themDiscover the basic concepts of data mining and machine learningCarry out predictive modelingDefine a business issue as an analytical problemWho This Book Is ForBeginners who want to understand and learn the fundamentals of analytics using R. Students, managers, executives, strategy and planning professionals, software professionals, and BI/DW professionals."

Unknown Binding

Published January 1, 2019