The Public Relations Writer's Handbook: The Digital Age

by Merry Aronson, Don Spetner, Carol Ames

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Genres: Nonfiction, Business

368 pages, Hardcover

First published April 1, 1993

Reviews

[Jenna Kashou · Rating 5 out of 5]

Great reference book for anyone looking to brush up on their PR skills