Qualitative Methods in Business Research

by Paivi Eriksson, Anne Kovalainen

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

352 pages, Paperback

First published January 1, 2008

Reviews

[Hannamari · Rating 2 out of 5]

An easy-read book about qualitative methods in business research - not the merriest of topics. The book may be a good starting point for students about to start the battle with their thesis, but I felt a little underestimated by the authors every once in a while (yes, I know plagiarism is not ok). Still I think that the concepts could have been defined and explained better and more concisely. In addition, I felt that feminist research might have been overly highlighted in the book perhaps due to personal interest of the authors.