E-Volve-Or-Die.Com: Thriving in the Internet Age Through E-Commerce Management

by Mitchell Levy

A guide for those involved with e-commerce at any level, from executive to observer, showing how to adapt a business from the industrial age into the Internet economy. Part I explains the e-commerce paradigm, and Part II gives guidelines on planning, identifying customer expectations, content, global presence, and outsourcing. Part III focuses on managing customer service, organizational issues, and Internet marketing, and Part IV examines future trends. Levy developed and manages a professional certificate program in e-commerce management for San Jose University and teaches courses in the program. Annotation c. Book News, Inc., Portland, OR (booknews.com)

324 pages, Paperback

First published January 1, 2000