Competitive Identity: The New Brand Management for Nations, Cities and Regions

by Simon Anholt

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Genres: Politics, Nonfiction

134 pages, Hardcover

First published November 13, 2006

About the author

Simon Anholt is an independent policy advisor specializing in economic, political, and cultural engagement strategies. He founded the Good Country Index and pioneered the Nation Brands and Place Brands fields. Anholt also created the Anholt-Ipsos Nation Brands and City Brands Indexes, which assess global perceptions of countries and cities. He is the author of several books, including Brand America and The Good Country Equation. Educated in social anthropology at Oxford, Anholt began his career in advertising before founding World Writers, focusing on cultural adaptation for global brands.

Reviews

[Gijs · Rating 2 out of 5]

blablabla wel nuttig voor scriptie

[Meg Merante · Rating 2 out of 5]

Extremely repetitive. Read chapters 1, 3, and 4, and you'll get the idea. The last chapter is good at persuading the reader why competitive identity is not only necessary, but the best way for nations to conduct themselves in order for every individual to have the freedom he/she deserves.

[Harriet Tregoning · Rating 2 out of 5]

Fascinating. Useful. Short. Could be shorter.

[Νικόλας Μάντζαρης · Rating 4 out of 5]

An easy and enjoyable read with various interesting ideas, both for practitioners and for those of us simply interested in the subject. City planners and other people working in government should take the time to ponder the ideas of this book. I will point just two issues that struck me:
a) Anholt's rightful bashing of the superficial "branding" "efforts" employed by many, that simply consist of coming up with a new logo or similar pointless (and insulting to one's intelligence) (re-)design attempts. He clearly isn't out to sell easy solutions to anyone and that is commendable.
b) One side note that I found of interest is that he puts forward a very sensible argument in favor of monarchy. It is the first time in my life that I came across a rational argument in this regard so I find it necessary to mention (but I won't divulge - no spoilers!).

[Mohammad alshawan · Rating 4 out of 5]

good book ,gives examples of sectors that made a a difference in the society and how we can manage our values in the modern world .

[Yanet Oimas · Rating 5 out of 5]

vbh

[Jason Bannon · Rating 3 out of 5]

Not a how-to guide, but good orientation on the concept of brand identity for those who have not considered its importance in place-based growth.

[Iben · Rating 2 out of 5]

Over the top and pompous at times, but Anholt really does know how to sell.

[Beto Gomez · Rating 4 out of 5]

If you like marketing and advertising you will find in this book some very entertaining ideas.