Power is one of the more contestable concepts in political theory. In recent decades, scholars and commentators have chosen to distinguish between two kinds of power, "hard" and "soft." The former is achieved through military threat or use, and by means of economic menace or reward. The latter is the ability to have influence by co-opting others to share some of one's values and, as a consequence, to share some key elements on one's agenda for international order and security. Whereas hard power obliges its addressees to consider their interests in terms mainly of calculable costs and benefits, soft power works through the persuasive potency of ideas that foreigners find attractive. It is highly desirable if much of the world external to America wants, or can be brought to want, a great deal of what America happens to favor also. Coalitions of the genuinely willing have to be vastly superior to the alternatives.
Colin S. Gray was a British-American strategic thinker and professor of International Relations and Strategic Studies at the University of Reading, where he was the director of the Centre for Strategic Studies. In addition, he was a Senior Associate to the National Institute for Public Policy.
Gray was educated at the University of Manchester and the University of Oxford. He worked at the International Institute for Strategic Studies and the Hudson Institute, before founding the National Institute for Public Policy in Washington, D.C. He also served as a defense adviser both to the British and U.S. governments. Gray served from 1982 until 1987 in the Reagan Administration's General Advisory Committee on Arms Control and Disarmament. Furthermore, he taught at the University of Hull, the University of Lancaster, York University, Toronto and University of British Columbia. Gray published 23 books on military history and strategic studies, as well as numerous articles.
Well written and argued critique on the debate between "hard" vs "soft" power. I especially appreciated the author's analysis of what "soft" power is, it's applicability, it's utility and effectiveness.