Redesign: Logo and Letterhead Makeovers

by David E. Carter (Editor)

This peek into the minds of designers as they update existing work offers lessons that are both stimulating and instructive. The book takes readers inside the design firms where logos and letterheads are given new looks to make them more appropriate in a changing marketplace. "Before" and "After" shots of both versions are shown for each on the left page, the old design, along with comments on what happened and why; the new, improved design is presented on the opposite page.

184 pages, Paperback

Published January 1, 1998

About the author

David Edward Carter was an American businessman and writer on graphic design, logo design, and corporate branding. He wrote many books on trademark and logo design and won a number of regional Emmys for his local television productions. After moving to Sanibel Island, Carter had teamed with Pfeifer Realty Group owner Eric Pfeifer to make several historical documentaries about Sanibel Island, including Sanibel Before the Causeway and Postcards and Pictures from Sanibel.