Taking Stock and Forging The Past and Future of Consumption History; H.Berghoff & U.Spiekermann PART CONSUMPTION HISTORY TODAY Consumption History in an Overview of Recent Trends; H.G.Haupt Research on the History of Consumption in the An Overview; G.Cross The Hidden Consumption in the Economic History of Japan; P.Francks Consumption, Identities, and Agency in An Overview; H.P.Hahn PART CONSUMPTION AND HISTORICAL SUB-DISCIPLINES The Business of Consumer Culture Systems, Interactions, and Modernization; P.W.Laird Affluence and Environmental History and the History of Consumption; F.Uekoetter Consumption Politics and Politicized Monarchy, Republic, and Dictatorship in Germany, 1900-1939; H.Berghoff Consumption and Inner-City Pedestrian Malls and the Consequences of Changing Consumer Geographies; J.Logemann Continental Europeans Respond to American Consumer Jürgen Habermas, Roland Barthes, and Umberto Eco; D.Horowitz PART CASE STUDIES 'God's Own Consumers': Billy Graham, Mass Evangelism, and Consumption in the United States during the 1950s; U.A.Balbier A Historical Household Medicine and Herbal Commerce in a Developing Consumer Society; S.Strasser Science, Fruits, and A Case Study on the Interaction of Knowledge and Consumption in Nineteenth and Twentieth Century Germany; U.Spiekermann An Ambivalent Businessmen, Mass Consumption, and Visions of America in the Third Reich; S.J.Wiesen