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Sasha Schwartz is a hip twenty-nine-year-old advertising copywriter who became the company golden girl after creating the Bully Toilet Bowl cleaner "Had a dirty toilet, Used to scrub and brush, But now with Bully, All you do is flush."She thought she had it all until her fiance Bryce dumped her. "Bryce did love me. He told me he loved me. Maybe I heard wrong. Maybe all along he was saying 'I leave you, Sasha, I leave you so much.'"Without a man, Sasha is left to apply her marketing skills to self-promotion in order to find the ever elusive SWM (heterosexual and available). Can a charming, attractive, intelligent, and successful young woman - who creates romance by linking love with toothpaste, who fosters rejection by seeing a psychic, and plots revenge by buying a book on elementary witchcraft - find real love in the marketplace of computer bulletin boards and video dating?Love, death, shopping, health clubs, phone sex, safe sex, extramarital affairs, bisexuality. New Age thinking, and old-fashioned values abound in this fresh nineties narrative of urban love. First-time novelist Karen Salmansohn takes the reader careening through the halls of the hilarious New York advertising world.50% Off humorously reveals the psyche of a new the fallout baby boomers who graduated the eighties with a degree from MTV as image-conscious, media-saturated, work-obsessed overachievers only to wake up single in the post-postmodern nineties still finding it hard to separate what they do from who they are. More important, how they can repackage themselves for each of life's events?

272 pages, Paperback

First published June 1, 1993

11 people want to read

About the author

Karen Salmansohn

58 books101 followers
Karen Salmansohn is a bestselling author (with 2 million books and courses sold), leading behavioral change expert, and columnist for Oprah and Psychology Today, as well as the founder of the popular personal development site NotSalmon.com, which has a vibrant community of 1.5 million followers. Her most recent book is "Your To-Die-For Life: How to Maximize Joy and Minimize Regret . . . Before Your Time Runs Out." She’s been sparking transformations in individuals and companies for a few decades and is passionate about digging deep and finding fascinating insights, tools, and studies from all areas of life, including psychology, Eastern and Western philosophy, neuroscience, quantum physics, and more.

She began writing “self-help for people who wouldn’t be caught dead doing self help” in 1999 with the bestseller How To Be Happy Dammit—the very first personal development book of its kind to have a feisty title, edgy humor, and stylish interior design, which paved the way for self-help authors to write irreverent personal development books. Since then, she’s written many bestsellers, including The Bounce Back Book and Think Happy. Now she’s excited to pioneer the mortality awareness movement by illuminating life’s most avoided conversation—death—and reminding others to live more bravely.

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Displaying 1 of 1 review
1,931 reviews8 followers
October 9, 2014
Main character works in ad agency. Young characters.
She moans a lot about the boyfriend who left her.
Search for love, amusing.
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