Visual Persuasion: The Effect of Pictures on the Subconscious

by Stephen Baker

The Effect of Pictures on the Subconscious. Part of the McGraw-Hill series in Marketing and Advertising. Far more pictures than text. All pictures and illustrations in black and white. Quite interesting material. not paginated. cloth. 4to.

Hardcover

First published January 1, 1961

About the author

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Reviews

[Andria Qëndro · Rating 3 out of 5]

Okay so it is to be said that this book was written in the 60s, therefore some comments or aspects are (thank God) quite old (there’s still a subtle view of the women perception and role in the society, even if it is not as bad as I thought it would have been, and American is, as a society, presented as a huge center of culture and educated individuals, which is absolutely not), but it is a nice introduction to the evolution of advertisement through the decades, if read with a critical point of view and comparing it to the tools we use nowadays. Loved the fact that lots of images and examples were presented, which allows the reader to fully grasp the content and see if the visual effect perceived is the same as the one described.

[Zivile · Rating 4 out of 5]

Written in the 60's so you have to filter the information. Though it's written with such a good humor (author was laughing at his own nation), that you will still enjoy reading this book on a useful topic