42 Rules for Creating WE: A hands-on, practical approach to organizational development, change and leadership best practices

by Judith E. Glaser (Editor), Angela Ahrendts (Foreword)

For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we've seen the "I to WE" pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE. Currently, most organizations today operate in an "I" paradigm. In this arena, we keep score - "I'll scratch your back if you scratch mine." We are taught to control our needs and emotions because they are destructive---logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different. 42 Rules for Creating WE offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how

162 pages, Paperback

First published August 5, 2009

About the author

Judith E. Glaser is the CEO of Benchmark Communications and the chairman of The Creating WE Institute. She consults with CEOs and their teams on elevating levels of engagement, collaboration and innovation. Judith has served as an Adjunct Professor at Wharton and a visiting guest speaker at Harvard, Kellogg, Loyola, University of Chicago, NYU, IIT, University of Stellenbosch, Elisalat Academy, Tsinghua University and others.