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Reinventors Lib/E: How Extraordinary Companies Pursue Radical Continuous Change

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For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or continuously change to stay vital. But how?

Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 com­panies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change.

The fresh insights they discovered became Jennings's "reinvention rules" for any business. The featured companies include: Starbucks-which turned itself around by mak­ing tons of small bets on new ideas. Fresher store designs, better food products, and free Wi-Fi were a few of the results. Apollo Tyres-which launched the Apollo Academy to train everyone and reinvented how it finds, keeps, and grows people. It went from five hundred million to two billion in annual sales in only a few years. Arrow Electronics-which found success by solving problems that drove its customers crazy and has become a twenty-billion-dollar electronics giant by shifting its focus from selling commodities to custom tailoring solutions. Smithfield Foods-which faced a PR crisis over the way it slaughtered animals and polluted the environment and transformed itself by hiring an environmental activist and empowering him to transform the company's ethos.

If you're ready to toss same old, same old out the door, The Reinventors will become your road map to successfully pursuing continuous change. It will help your company stay relevant for years to come.

Audio CD

First published May 10, 2012

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About the author

Jason Jennings

9 books15 followers
Jason Jennings (b. May 31, 1956, Negaunee, Michigan) is the author of the 2001 Harper Collins NY Times bestseller, It's Not The big That Eat The Small - It's The Fast That Eat The Slow, and his subsequent business bestsellers for Penguin Putnam , Less Is More (2004) and Think Big-Act Small (2006).

He began his career as a broadcast journalist and later owned radio stations in Oklahoma, Washington and Arizona. The consulting firm he founded Jennings-McGlothlin & Company became the largest media consultancy in the world and served clients in the broadcasting and retail industries.

He does between sixty and eighty keynote speeches each year around the world and in 2007, USA Today named him one of the three most in demand business speakers in the nation alongside Tom Peters and Jim Collins.

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5 stars
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Displaying 1 - 14 of 14 reviews
Profile Image for Brian Eshleman.
847 reviews125 followers
July 3, 2015
Would have liked more application beyond business.
Profile Image for Paulo.
301 reviews1 follower
April 17, 2018
Um livro que se assemelha a uma palestra de auto-ajuda para CEOs.

É inegável que a prosa é fluida, bem escrita, não cansativa ...

Porém, parece que a ideia fulcral seria de que as empresas que se encostam nas vitória passadas tendem a ser dinossauros extintos :-o

Foca o autor na necessidade de constantemente adaptar-se, procurar entender as necessidades presentes e futuras dos clientes, ser capaz de arriscar, investir no futuro.
36 reviews1 follower
January 16, 2021
Phenomenal book, I wish I'd taken it off my shelf and read it earlier. You can see the fingerprints of this book and the ideas in it sprinkled throughout other books - like Inside Out, for instance - as the lessons presented here continue to be refined and redefined for modern customer experience strategies. Highly recommended
16 reviews
August 24, 2023
Interesting to read stories of companies that have played the Phoenix rebirth and came out on top. Smithfield Meats, Pella Windows, and many others fell hard at one time and came back with progressive leadership. This book offers more to the C suite and executive world than middle management, but the lessons are generally downward mobile.
Profile Image for Tú Nguyễn.
12 reviews
May 10, 2021
Phủ trắng vùng đất do dự là xương cốt của hàng triệu người đã dừng chân vào giây phút bình minh của chiến thắng, họ đã chết trong khi vẫn còn đang nghỉ ngơi
Profile Image for Seerat Toor.
2 reviews2 followers
June 21, 2013
The Reinventors is definitely the book of the future which will continue to guide people in times to come.
The author has unveiled the reinvention code whose relevance can be stretched far beyond the world of business. It is about the way forward and demands a complete shift of mindset from being static to be in a state of constant and meaningful dynamism. We all live and strive for a better living and to achieve the same we study, take up jobs or start-up our own entrepreneurial concerns which Jennings has beautifully quoted Abraham Maslow’s work “Nobody woke up this morning and said, ‘ I sure hope tomorrow sucks more than today’. . All this loses purpose if we cannot adapt ourselves to the changing needs and circumstances of the people around us. In order to stay relevant and win a share of heart one has to continually innovate and reinvent newer formulas to keep running when others who don’t are bound to meet the face of dark yet certain fates. It serves as a very useful and practical handbook for aspiring entrepreneurs as it puts them on an absolutely different growth trajectory by wondrous insights into the subject.
Jennings was persuaded to take up this book by an astonishing finding of his extensive research that 98% of the CEOs believed that their current business models were ultimately unsustainable. This presses the need for reinvention which rests on letting go of everything and anybody who is not open to the world of new ideas and is ready to practice the wisdom of today as according to the author the conventional wisdom has no business acumen to deal with pace and situations which were completely unthinkable at any time before in history.
The reinvention the author says is not about moving from plan A to plan B when latter starts to fall apart but is about to equip yourself and your workforce with latest skills and values which will make you take up further transfers to plan C, D and E and so on to be able to provide something of value to customers in a never thought-of way so they are willing to pay you for the product and take home an everlasting impact of your service.
The principles stressed and discussed in the book like continuous change, focus, simplification, hire hard, streamline, powerful culture, systematize, digitize etc. are delivered in an orderly and engaging manner. These entire can be smoothly and effectively stretched to our lives merely beyond established businesses as for young students and novice entrepreneurial players. One of the fascinating mentions in the same category is of the acronym-“WTGBRFDT-What’s the good business reason for doing this?” The immense potential of this line to save businesses both new and established from entering a downward spiral especially in these volatile economic conditions cannot be undermined.
The book is a very crisp and actionable read for all. It offers realistic solutions and prescribes a way forward to sustain oneself in tumultuous situations arising in today’s hyper-competitive world by embracing reinvention.
11 reviews1 follower
January 1, 2017
Overall I wasn’t largely impressed with the book. It didn’t have a lot of specifics in an attempt to keep readability for a large audience, I think. I agree with his idea that constant “reinventing” is needed. I feel like this book does a good job at convincing WHY this is true but spends very little when it comes to telling you HOW to do so. It was a very easy read when it comes to diction. There were zero challenging business concepts that anyone not in business classes like myself couldn’t understand (nothing in the way of theory, economics). Jennings didn’t have any research or a thesis, so it did not read like a business book but more like a “self help” book in my opinion. Criticisms aside it was an enjoyable read. I particularly liked reading the anecdotes pertaining to innovation.
Profile Image for Beth Robinson.
203 reviews13 followers
February 22, 2016
This was a solid business book with a strong core idea, good supporting stories, bullet-point pull out points for taking action, clear writing, and an experienced author. Nothing struck me as new, but that was because new wasn't the point. The point was looking at what was currently succeeding - and individual examples had been in the business press before - and presenting it based on a deliberate review by trained researchers instead of an individual's more haphazard reading patterns or limited reading time. As such, it's a good collection of foundational ideas to apply to a business you are in.
Profile Image for Craig Rowley.
61 reviews2 followers
February 8, 2015
Jennings delivers a home run with The Reinventors. Business is hard, but there are some simple things that can increase probability of success dramatically. Jenning outlines these through storytelling of his research findings. He goes deeper into companies from Less is More and adds a myriad of new companies. Highly recommended reading for all business sizes.
2 reviews
February 8, 2014
In a world where the competitive landscape is changing faster than any point in history, all companies must be willing to reinvent themselves. This book illustrates not only the importance of reinvention but advice on how to weave reinvention into the culture of your organization.
Profile Image for Vince.
Author 3 books10 followers
June 23, 2020
This book is amazing. Jason Jennings rocks it again and shares a unique perspective on Reinvention.
1 review
January 3, 2015
lovely

It helped me to review my company strategy on reinvention and learn to be innovative and remain with young ones that are excited about change.
Profile Image for Theodore Kinni.
Author 11 books39 followers
January 20, 2016
It's very readable with lots of good stories, but I'm not sure there's anything new in it.
Displaying 1 - 14 of 14 reviews

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