Secrets of VITO: Think and Sell Like a CEO

by Anthony Parinello

National Wall Street Journal bestseller now in paperback! Secrets of VITO —the very important top officer— reveals how top-selling CEOs sell their prospects, customers, partners, employees, stockholders, and themselves. It teaches you the strategies and tactics of selling business to business, top officer to top officer, using the language and expertise that command respect from the customer. You learn how to mimic CEOs’ strategies to increase loyalty from existing customers, handle objections, diagnose prospects, and think strategically. The book details the 10 commandments of CEOs who sell and shares success stories from successful CEOs. It provides you with the insight you need to act like the person at the top and join the most elite force of salespeople in the world.

Genres: Business

288 pages, Paperback

First published January 1, 2002