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Small Town Swains #6

The Love Charm

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The fairest in all Louisiana...

Aida Gaudet has charm and fire enough to enflame the desires of any man. Like a hurricane descending upon the bayou, her unparalleled beauty has thrown a humble Acadian town into turmoil—setting neighbor against neighbor in competition for her attentions. But Aida wants what no one yet has offered her: she wants to know true love.

A steadfast pillar of a tight-knit community—someone to trust in times of trouble—Armand Sonnier also feels Aida's fire. And he, too, burns for this rare, radiant jewel who can never be his, for she is promised to his closest friend.

But the bayou moon can work many strange sorceries—compelling even a rational young man to take irrational risks...as it strengthens his resolve to win an enchantress's restless heart with passion, determination, and a cup of voodoo magic.

376 pages, Mass Market Paperback

First published November 1, 1996

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About the author

Pamela Morsi

61 books450 followers
Pamela Morsi was an American writer. She was the author of 29 romance novels, beginning in 1991.

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5 stars
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121 (28%)
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108 (25%)
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31 (7%)
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Displaying 1 - 26 of 26 reviews
Profile Image for Seon Ji (Dawn).
1,051 reviews276 followers
April 25, 2017
++SPOILERS++

4.95 stars

Morsi does not disappoint! Again she delivers a unique story in a unique location about unique people.

I loved it!

The story follows three couples. The main one being Armand and Aida, the second was Helga and Laron, and the third Jeanne Baptiste and his wife (I forget her name sorry).

Armand and Aida:

They grew up together. Aida was and still is a bit of a scatterbrain. Some readers may find her annoying, as I did at first, but I grew to really like her. She was a good and kind hearted person, but was just forgetful. Aida was also extremely beautiful. She knows she is, but considers it a curse because she feels that no one can see past her beauty into her real self..that is.. no one except Armand.

Armand is a very educated and intelligent man. He is also the "Judge" in their small town in Louisiana. He has loved Aida since their youth but she is betrothed to his best friend Laron, who is the most handsome man in town. Armand is plain, and short for a man, he also feels he never stood a chance of winning the beautiful Aida.

Laron, on the other hand, is in love with the widow Helga. Helga is not really a widow, her husband ran off and has been absent for 3 years. He was a complete jerk and Helga was greatful when he left. Laron knows he cannot have Helga since she is legally married to Helmut so he proposed to Aida then put off the wedding for 2 years. He has been having an affair with Helga for nearly 3 years and he didn't tell her about his betrothel until recently.

Jeanne Baptiste has been married for 5 years, has 3 children and another on the way. His wife is very pregnant, very fat and he has not been happy in his marriage lately.


Lots of great stuff happen which is too much to go into, so I will only mention some things I liked and disliked.

Liked:
All the men in the story were virgins before giving themselves to the women they loved. This was done in a believable fashion IMHO. This is to say that they just were virgins. No crazy reasons for them being innocent for so long, like they were abused or odd..it's just.. they were.

There is a little bit of hoo doo mystiscism going on with love charms, visions and an old woman who is a sort of healer/fortune teller.

Everything that seemed not to make sense in the beginning all became clear and was explained leaving no loose ends. So if you are reading and something doesn't make sense, stay with it!

Everyone gets a happy ending.

What bothered me:
It was a little repettitve. I didn't care for how much we are told how Aida wasn't smart and was a scatterbrain. It was also a little uncomfortable how Aida was constantly mentioned as being so beautiful, and how she knew how beautiful she was. It was clear there are reasons for it so try not to let that get to you so much.

In the beginning, I was kinda pissed that the story was leaning more toward Laron and Helga's story and got away from Aida and Armand but was glad that the story got back on track with them not long after.

Long story short, I loved the history, the locale and the characters which were all unique and atypical of what we normally get in a romance. Only Pamela Morsi can pull it off.

Love her.

It's KU but I am buying it!

Safety:
Profile Image for Laurie  (barksbooks).
1,951 reviews797 followers
February 23, 2011
THE LOVE CHARM is another irresistible read about hard working, down to earth characters from Pamela Morsi. Set in the Louisiana bayou Ms. Morsi brilliantly brings all of the scents, smells and customs of the small tight-knit community of Acadia to life.

As a child Aida Gaudet concocts a love charm she insists will make the man of her dreams fall deeply and forever in love with her. Aida, being a bit featherbrained, hands the charm over to her best friend Armand Sonnier then forgets about it when her father calls her for dinner.

Years later Aida, now the town beauty, has all of the local men and her childhood friend Armand vying for her affection. Armand has kept his feelings to himself knowing he can never win her hand because he is "plain" and also the shortest man in Acadia and has resigned himself to a life without her. Awww. . . how can you not instantly love this guy? Also standing in the way is the small fact that Aida is engaged to his best friend Laron. She has agreed to marry Laron, the most handsome man in Acadia, because it is what is expected of her. Aida has given up dreaming about true love knowing men only care about her looks and will never love her as a person.

When Armand, in a moment of jealousy, thoughtlessly spills the beans about Laron's secret mistress he inadvertently upsets several lives but especially his own. With a little push from a meddling soothsayer Armand sets out on a path to set things right and finds himself spending most of his waking hours with Aida in an attempt to thwart fate.

It is wonderful watching these seemingly opposite characters overcome their enormous insecurities before they are able to truly open their hearts to each other.

THE LOVE CHARM delivers everything I look forward to in a Morsi book and then some. With a little helpful magic, a bit of humor, lots of tugs at the heartstrings and major sexual tension Ms. Morsi masterfully ties up not one but three intriguing love stories and manages to make us care deeply about all six characters. Very Highly Recommended.
Profile Image for Joan.
481 reviews51 followers
February 21, 2020
I usually like Pamela Morsi fun, witty stories but The Love Charm was flat and boring. it took me weeks to slog through this story of dull characters and convoluted plot. All the characters appeared silly and slightly brain dead. There was little chemistry between the love interests.

Childhood friends, Armand, Aida, Laron, and Jean Baptiste (Armand's older brother) made up a convoluted comedy of errors. Armand was in love with Aida, who was engaged to Armand's best friend Laron, who was shagging an older German "widow" with three kids. Jean Baptiste is married to Felicite but he was feeling discontent in his marriage now that his wife has had four children in five years, Jena Baptiste came across as a childish jackass.

The hero, Armand, was described as short and ordinary so many times he seemed to fade into the background. The bayou swamps seemed more appealing than Armand...no wonder he needed a love charm to catch Aida's attention. Aida was the belle of the ball but so desperate to be loved, she was willing to look the other way knowing her fiancé was sleeping with another woman. Laron came across as a dashing dumb backwoods bumpkin who fell head over heels with the first woman to teach him about sex. Helga seemed more desperate to have a man to help feed and secure a roof for herself and her kids and the young, inexperienced Laron was the perfect sucker to fulfill that position. The only character with a modicum of intelligence was Jean Baptiste wife Felicite who finally had enough of her husband's growing discontent and was set to kick his dumb ass to the curb.

This was not a bad book but by no means a great read like Morsi's "Courting Miss Hattie." I was just relieved when I got to the end of this book.
Profile Image for Lyuda.
539 reviews178 followers
February 11, 2015
Spell-bounding tale of 19 century Acadian, settlers of southwestern Louisiana where they developed what became known as Cajun culture. As always with Ms. Morsi stories, you get a great sense of place, people, culture. The love stories (there are more than two) pair together very unusual characters. There are very likable with all their quirks, humor, imperfections, enduring strength and a little magic.
Profile Image for Jane.
1,488 reviews71 followers
September 25, 2022
A book-club read (plain Jane/plain Joe) that proved to be immensely enjoyable.
Profile Image for Lizzy.
420 reviews14 followers
May 30, 2020
4.5/5 estrelas!
The Love Charm é uma delícia de leitura. O tipo de livro super indicado para períodos tensos, quando se busca ler um romance espirituoso, inteligente, engraçado, sem faltar aquela pegada sensual que sempre agrada. O ano é 1820, e a história se passa numa comunidade acadiana, em Lousiana. Eu adorei isso porque conta um pouco sobre a origem dos acadianos e seus costumes. Os personagens centrais, Armand e Aida são adoráveis, sem falar que eles fogem aos clichês usualmente encontrados nos livros do estilo. Armand é um homem de baixa estatura para os padrões masculinos do local, Aida é a mulher mais bonita do povoado, enquanto ele é muitíssimo inteligente, ela é meio avoada. Ele a ama desde criança, ela está noiva. Ocorre que um empurrãozinho do destino e um pouco de misticismo unem esses corações apaixonados. O livro ainda tem interessantes narrativas envolvendo dois casais secundários. Pamela Morsi se tornou uma das minhas autoras favoritas.
Profile Image for Kagama-the Literaturevixen.
833 reviews137 followers
January 11, 2013
I couldnt decide wether to give this one star or two,so settling for the middle ground of 1.5

I found the setting unusual and this is the first time I learnt about the descendants of the Acadians

A very interesting cultural heritage to say the least :)

Now onto the story

Aida Gaudet is considered in her small community of Prarie Acadie to be the most beautiful woman (but also the most forgetful and unpractical one)She is engaged for some time to the heros best friend.

The hero is Armand Sonnier he has been in love with Aida for several years but feeling its hopeless as he doesnt consider himself worthy of her on account of being of slight height,he has cultivated a pretense of being distantly polite to her.

Aida takes this to mean that he hates her.

Things starts to change when Armands married brother shows signs of being attracted to Aida and she to him (or at least Armand imagines it so)

So to save his brothers marriage he sets out to try and discourage her of having feelings for his brother.Though I cant understand how any woman could be attracted to the brother considering his disgusting and unfeeling to his wife.

She cant help but be surprised but happy about Armands sudden interest in her.

Things go from there.

The hero was very interesting being very short (I mean how often is the hero allowed to be short in historical romances) and slight of build,he was also clever yet had a vulnerable streak.So I felt the heroine wasnt a good match or even worthy of him.

The heroine was TSTL though.She acted like she had a vacuum where her brain should be.Harping on about being "the most beautiful" and wanting to marry her fiancee because he was beautiful too.All the while knowing that the fiancee were happily involved with another woman,she was sure she could make him love her.

If your fiancee keeps putting off your wedding for two years,thats a pretty solid clue that a) He doesnt want to marry you,and b) that you are seriously deluded to believe you can make him love you by being understanding about his relationship with another woman

and the sex scenes...werent sexy.

I mean the hero is very very short...but the way the author described the heroine during those scenes was reminiscent of some cow-like giantess.

Then there is the sub-plot with the fiancee and his relationship with the woman he loved.I felt it was a more powerful plot than the hero and heroines story.

Sorry just wasnt for me.
This entire review has been hidden because of spoilers.
Profile Image for  Chele.
496 reviews32 followers
June 1, 2016
It started off well. 20% into the book I lost interest. I picked it up several times to restart it and almost gave up. 40% into the story and it got better. The h was an empty-headed beauty, nothing to recommend her. The secondary characters had a way better story. I have enjoyed the other books by this author more.

80 reviews4 followers
October 9, 2008
very sweet romance with the Morsi charm, ordinary people with deeply held values rooted in their cultures and time. wonderful characterization, easy to read, lovely conflict.
Profile Image for lilac wine.
112 reviews10 followers
December 17, 2025
Me after every chapter pause:



I love this so much. It was surprising, thrilling, satisfying and raw. Though every character is flawed and the world doesn't revolve around love, this is as romantic as it can be in the constraints of one tiny corner of it.

edit: okay, tho, there are some questionable writing choices in there, I am not blind
Profile Image for Elizabeth Gee.
188 reviews6 followers
April 26, 2023
I was surprised at how much I enjoyed this book. Their is a bit of sexism/traditional gender roles stuff and a bit of Catholicism too. However all the characters are so sweet and humble that they are so lovable and relatable. I also greatly appreciated a short male lead!
Profile Image for Quinn Fforde.
3,267 reviews15 followers
September 28, 2020
It has been a long time since I have read such a well put together novel. I enjoyed it very much.
234 reviews
October 16, 2022
Great Book

What a talented writer. This author by language and cadence of speech she takes the reader back to 1820 Cajun Louisiana. It's a sweet romance about love and family.
136 reviews1 follower
December 26, 2024
I love the author, but this story was lacking. The hero was interesting, since I never read of a short hero in romance before. But the story was to long and it kept dragging.
3,933 reviews21 followers
June 13, 2019
This unusual story is about the Louisiana Acadians of long ago. Pamela Morsi did a great deal of research and it shows in the realism of the sights and sounds of the bayou country. She did a wonderful job of explaining the customs of the Acadians (who, in more recent times became known as the Louisiana Cajuns).

At the start, I was absolutely underwhelmed with the heroine of this story -- Aida Gaudet. In today’s parlance, she’d be called an ‘airhead;’ although regularly forgetting to feed her father seemed beyond the scope of a mere airhead.

In case you miss the several hundred times it is mentioned, Aida is the beauty of the Vermillion River area. She is engaged to the most handsome man in the area, Laron. However, Laron is in love with a destitute German widow, who has 3 children. Laron keeps pushing the wedding further away; Aida is aware of her intended’s relationship with the German woman but says nothing.

All the men are in love with Aida, including Laron’s best friend Armand. However, Armand is a man of small stature (due to a severe childhood illness), who has become the judge of the area because he is the most educated man.

Aida accepts the fact that the German widow is (and will continue to be) Laron’s mistress because Aida knows she is admired for her looks but will never be loved for herself. In a fit of jealous anger, Armand tells about Laron’s mistress and causes events to spin out of his control.

Because he is a good man, Armand tries to set things right again. But fate is uncooperative and Armand becomes ever more embroiled in Aida’s life while trying to get Laron and Aida to the altar.

Fortunately, Aida grows and changes as she becomes the next designated ‘treater’ – a woman trained in the herbal arts. I was convinced the author could not ‘grow’ Aida enough to match the strength and substance of Armand – but I was wrong. This is a lovely tale of six interwoven lives that is very satisfying.
573 reviews4 followers
December 3, 2019
The last book...

...in the Small Town Swains series of stand alone stories. I’ve loved each and every one of them. Highly recommended.
Profile Image for Drava.
481 reviews3 followers
March 23, 2016
3.5 Stars - This was a sweet story of a physically imperfect man getting the beautiful girl. There is the love story of Armand and Aida, the main characters, but there is also the side story of Laron and Helga, which I didn't find nearly as interesting. I really enjoyed this book. Armand is small of stature and fine-featured with a bright mind and eloquent speech. Aida Gaudet is the most beautiful and scatterbrained girl on the Vermilion River and every man is in love with her, including Armand. But she is engaged to Laron, who is Armand's best friend. Laron is in no hurry to marry and spends all of his spare time with Helga, the German widow. Aida knows this and isn't bothered by it and long as Laron didn't love Helga. Orva the local treater has Aida become her apprentice, but with Aida being an admitted scatterbrained, Orva volunteers Armand to write down the cures for her.

It is during this time of togetherness that Aida notices Armand as an attractive man. But Armand is under the false impression that Aida is now interested in his older married brother Jean-Baptiste, who is unhappy with his marriage. One day at Orva's home, Armand and Aida notice a blueberry tart sitting there and consume it. Then they find out Orva made the tart for Jean Baptiste which she laced heavily with a love charm. Worried that Aida will fall in love with Jean Baptiste, after ingesting the love charm, Armand kisses Aida, which turns into much more. Armand manages to stop because he doesn't want to ruin her, but Aida loves him and blackmails him into proposing marriage by threatening to tell her father and priest. They marry immediately and encounter Helga who is searching for Laron, afraid he has gone off to kill her husband so they can get married. The three of them go find Laron and it is during that time that Armand and Aida realize they truly love each other and that it wasn't because of the love charm.
Profile Image for Lisa.
286 reviews3 followers
January 17, 2015
“Pamela Morsi has been called ‘the Garrison Keillor of romance’” by Publishers Weekly (according to her bio on the book jacket of this edition of The Love Charm). I, for one, enjoy her romances very much. Morsi has set The Love Charm in 1820 Southwest Louisiana – Bayou Country – where several generations earlier Acadians had fled when they were expelled from Canada. In a proud and tight-knit community, which they call Prairie l’Acadie, they farm their land and raise their families and set an example for their children to grow up to be just like themselves. Armand and Jean Baptiste Sonnier are brothers who stick together and look out for each other and their friends including Armand’s best friend, Laron Boudreau, who is betrothed to the most beautiful woman on the Vermillion River – Aida Gaudet. The Love Charm follows the love stories of these three young men and interweaves them into a delightful tale of misunderstandings, difficulties and the acceptance of change - with a little bit of voodoo to help them along. Delightful!
Profile Image for Maura.
373 reviews10 followers
June 30, 2014
Set in 1820 Louisiana bayou the story had a lot of twists and turns. The heroine was depicted as smart with herbal medicine and very compassionate. That was what made her TSTL moments take me out of the story. I liked the hero because I like short guys! This guy didn't let his size change his masculinity. The hero was more man than anyone in the story. I found the book compelling in the usual Pamela Morsi way. I loved all the interaction with the river and the lifestyle.
Profile Image for Karen Darling.
3,372 reviews24 followers
November 1, 2015
Three to four different love stories going on at once, not usually my cup of tea, l like it when the story is just about the hero and heroine, but this was ok.
Profile Image for Madeline.
176 reviews
December 9, 2015
Okay, this book is a little bit weird and confusing, but it is still really good. I love any romance novel, though. It is straight out of the romance section and I always love that!
Profile Image for Dee.
1,426 reviews
April 13, 2016
the bayou setting was something different - i'm a bit conflicted overall, well written, but wasn't as enjoyable as the previous book by her i read
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