Wine: A Global Business

by Liz Thach, James Halliday (Foreword), Tim Matz (Editor)

Provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspecive on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Also contains extensive bibliography and index

494 pages, Hardcover

First published July 15, 2004

Reviews

[Gaby Lopez · Rating 5 out of 5]

Very good and with good examples. Provides a good foundation for wine business.

[Colleen · Rating 5 out of 5]

Read the 1st edition a few years ago and am reading the updated 2nd edition. Great book for anyone interested in the wine business and how it "works".