Work by Referral: Live the Good Life! Proven Strategies for Success and Happiness in the Real Estate Business

by Brian Buffini, Joe Niego

You don't have to be in real estate or lending a long time to realize that your business and life are interconnected. Naturally, your business can have a positive impact on your personal life, such as offering the potential to earn a significant income and the ability to work flexible hours. But our business also tends to be all-consuming, which can quickly rob agents and lenders of any life outside of work.
Each circle in the Buffini & Company logo represents one of the five major areas of a person's
Spiritual, Family, Business, Financial and Personal (Physical and Emotional).
The circles are joined to show that one area of life affects all the others.
Buffini & Company is excited to share with you the Working by Referral system, which takes a holistic approach to operating your business so that all five circles in your life remain linked in harmony.

Genres: Business, Nonfiction

145 pages, Paperback

First published October 1, 2008

Reviews

[Mr. V]

A sales book with some life lessons worked in by the two others. Primarily a real estate sales book but many of the ideas and principles can be applied to any sales field. I liked how they gave actual examples of what they said or letters they used. Most sales books talk but don't show what they actually said. We get the perseverance of talking to people, the need to ask for referrals, and the importance of networking. Words are the key though what, how, and when to say something increases the close ratio. This book gives a little of that information.

[Gary]

Pretty sound advice. Much of it comes natural to my personality type, but there are also many wise pointers to improve.

I don't love anecdotal stories in books like this, but I still found the book as a whole very useful.

Liked it.

[Wade]

A clear process with action plans added also! Now when you put this book down, there are things that you can immediately implement into your life whether you are a real estate agent or not.

[DeShaun Sellers]

After being in the real estate game for 4 years I feel I’ve found a method that suits me. Now I feel like I have a game plan.

[Ryan]

Great foundational principals for building relationships and approaching real estate in a way different than the merely transactional way.

[Adrian Rivera]

Brian Buffini really knows how to break it down and show you the basics on working with referrals.

[Paul Hart]

I have always enjoyed the books by by Buffini & Niego. Very simple to see how relationships & doing the daily little things equal the compound effect.

[James Pinola]

I would have rated it higher but I accidentally read "Takin Care of Business" first and there was too much overlap.

[April Lyn]

This book was fantastic. I highly recommend it to anyone who is involved in the real estate transaction. Honestly, in addition to realtors and mortgage loan officers, other folks who could benefit would be insurance brokers, financial advisors, car salesmen... really anyone who would benefit from having a large database of referral sources.

You could probably read this book in an hour or two, but I took over 3 weeks to read it so I could focus on making the changes in each chapter 1 or 2 at a time. There are SO many tangible ways that you can change your business model RIGHT NOW, which is what I'm looking for in a book. As soon as I finished reading it, I ordered copies of Amazon for my top three referring agents.

[Amy]

More about giving to your clients in order to be successful. There are some helpful tidbits but some silly gimmicks as well. Take what you like and leave the rest.

[Patsy Chilson]

well what can i say i am a realtor and I love referrals but after 30 years of general real estate and everyone loving you you get into projects and developer let everyone down and you lose all your referral base in a 3 year period.. Back to the basics!! Love these guys and there positive attitude..

[Patti]

This is a great guide for cultivating referrals in any line of business, not only Real Estate. Referrals can be frustrating for sales, but Buffini makes it seem like referrals are just a matter of organizing your social life. I'm anxious to put some of these theories into practice!

[Brian Sales]

This is my go-to book for managing my business.

[Carla]

Excellent way to do business. If you're not excellent at providing quality service then you will starve. That's a level I feel comfortable competing on.

[Manan]

Very to the point book. Conscise and implementable.