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Building Brands: Making It Personal : How To Create A Personal Brand
Creating an authentic personal brand can be challenging. But, it can also change your life and help you reach your full potential. In this second book of his Building Brands series, Ed Burghard outlines a blueprint for how to 1) discover what makes you unique and 2) leverage your uniqueness for maximum success.
Unlike other books on personal branding, the author rejects the advice that you need to reinvent yourself. Instead, Ed argues the key to success is to discover what makes you unique and leverage that uniqueness to touch lives and improve life.
In this book, you will
What a personal brand really is.The key steps in a successful personal brand journey.How to discover what your unique strengths are.How to articulate your personal brand.How to create a document defining your core beliefs.How to create a personal development plan to leverage your strengths.If you are an elected official, or aspire to be one, this book also provides advice on how a personal brand can help you make a meaningful and positive impact on the political discourse in the United States.
In the spirit of “walking the talk”, Ed shares his personal brand journey as a practical example to illustrate each step.
Unlike other books on personal branding, the author rejects the advice that you need to reinvent yourself. Instead, Ed argues the key to success is to discover what makes you unique and leverage that uniqueness to touch lives and improve life.
In this book, you will
What a personal brand really is.The key steps in a successful personal brand journey.How to discover what your unique strengths are.How to articulate your personal brand.How to create a document defining your core beliefs.How to create a personal development plan to leverage your strengths.If you are an elected official, or aspire to be one, this book also provides advice on how a personal brand can help you make a meaningful and positive impact on the political discourse in the United States.
In the spirit of “walking the talk”, Ed shares his personal brand journey as a practical example to illustrate each step.
98 pages, Kindle Edition
Published November 1, 2022
7 people are currently reading
3 people want to read
About the author
Ed Burghard
3 booksI was born and raised in upstate New York. My wife, Claudia, and I have been married since 1978 and have two sons. Academically, I hold a BA in theoretical mathematics from the State University of New York @ Potsdam, and an MBA from Syracuse University in innovation management with a minor in marketing. Growing up, I earned the rank of Eagle Scout from the Boy Scouts of America.
I began my career with Norwich Eaton Pharmaceuticals as a computer programmer and held managerial positions in both Sales Administration and Operations Research. In 1982, Procter & Gamble acquired Norwich Eaton Pharmaceuticals. My career shifted to marketing shortly following the acquisition. I have managed numerous P&G pharmaceutical brands in my career ranging from $200 million to over $1 billion in sales. I have been responsible for both U.S. and Global brands. During my career, I had the opportunity to move to Toronto, Ontario where I was responsible for building a profitable brand portfolio and leading the Canadian transition from a country-focused to a regional-focused business. After my Toronto assignment, I was transferred to P&G headquarters in Cincinnati to help accelerate the growth of the U.S. pharmaceutical business.
In 1999, I was appointed a Harley Procter Marketer for my role in doubling the P&G Pharmaceutical sales and quadrupling the profit. For perspective, the Harley Procter Marketer appointment is a global, competitive appointment awarded by the Chief Executive Officer and Chief Marketing Officer to elite marketers who are considered masters in the practical application of marketing theory. I was one of the inaugural appointees. As a Harley Procter Marketer, I helped design P&G’s global brand-building framework, led the Global Marketing Director College as Dean, and helped redesign P&G's corporate identity..
In late 2004, I was asked by P&G to provide marketing expertise to the Ohio Department of Development in support of their efforts to create the Ohio Business Development Coalition (OBDC), a 501 c(6) not-for-profit company focused on branding the state of Ohio and strengthening the overall success of economic development in the state. I was initially appointed Chairman of the Board. After the startup planning phase, I became the Organization's Managing Director. My job was to take the concept I helped design and make it a reality. In 2005, I was appointed by Governor Taft to the Executive Order of the Ohio Commodores in recognition of my contribution to building a strong Ohio economy.
After 33 years, I retired from P&G (2009) so I could invest more time into my Ohio branding work. During my tenure, I was fortunate enough to work with three Ohio Governors. The OBDC was so successful, that Governor Kasich decided to dramatically expand its scope of work. At the end of 2011, I had successfully transitioned both the work and personnel to the new JobsOhio Company. I took this opportunity to retire a second time. Over the years, I have written several articles on place branding. My formula (Place Branding = Place Making + Place Marketing) has become widely known in the Economic Development profession.
Currently, I am an author and part-time consultant. I have written three critically acclaimed books on branding.
The first, Building Brands: What Really Matters provides readers with a simple explanation of what a brand is and how to leverage branding to build a business.
The second book, Building Brands: Making It Personal, shares my journey in creating a personal brand. I wrote it because I disagree with the prevailing counsel that you need to "reinvent" yourself to be successful. I believe we each have unique strengths and core beliefs that allow us to add value.
The third Building Brands: Creating a World-Class Marketing Team provides insights for managers and anyone aspiring to lead people.
I began my career with Norwich Eaton Pharmaceuticals as a computer programmer and held managerial positions in both Sales Administration and Operations Research. In 1982, Procter & Gamble acquired Norwich Eaton Pharmaceuticals. My career shifted to marketing shortly following the acquisition. I have managed numerous P&G pharmaceutical brands in my career ranging from $200 million to over $1 billion in sales. I have been responsible for both U.S. and Global brands. During my career, I had the opportunity to move to Toronto, Ontario where I was responsible for building a profitable brand portfolio and leading the Canadian transition from a country-focused to a regional-focused business. After my Toronto assignment, I was transferred to P&G headquarters in Cincinnati to help accelerate the growth of the U.S. pharmaceutical business.
In 1999, I was appointed a Harley Procter Marketer for my role in doubling the P&G Pharmaceutical sales and quadrupling the profit. For perspective, the Harley Procter Marketer appointment is a global, competitive appointment awarded by the Chief Executive Officer and Chief Marketing Officer to elite marketers who are considered masters in the practical application of marketing theory. I was one of the inaugural appointees. As a Harley Procter Marketer, I helped design P&G’s global brand-building framework, led the Global Marketing Director College as Dean, and helped redesign P&G's corporate identity..
In late 2004, I was asked by P&G to provide marketing expertise to the Ohio Department of Development in support of their efforts to create the Ohio Business Development Coalition (OBDC), a 501 c(6) not-for-profit company focused on branding the state of Ohio and strengthening the overall success of economic development in the state. I was initially appointed Chairman of the Board. After the startup planning phase, I became the Organization's Managing Director. My job was to take the concept I helped design and make it a reality. In 2005, I was appointed by Governor Taft to the Executive Order of the Ohio Commodores in recognition of my contribution to building a strong Ohio economy.
After 33 years, I retired from P&G (2009) so I could invest more time into my Ohio branding work. During my tenure, I was fortunate enough to work with three Ohio Governors. The OBDC was so successful, that Governor Kasich decided to dramatically expand its scope of work. At the end of 2011, I had successfully transitioned both the work and personnel to the new JobsOhio Company. I took this opportunity to retire a second time. Over the years, I have written several articles on place branding. My formula (Place Branding = Place Making + Place Marketing) has become widely known in the Economic Development profession.
Currently, I am an author and part-time consultant. I have written three critically acclaimed books on branding.
The first, Building Brands: What Really Matters provides readers with a simple explanation of what a brand is and how to leverage branding to build a business.
The second book, Building Brands: Making It Personal, shares my journey in creating a personal brand. I wrote it because I disagree with the prevailing counsel that you need to "reinvent" yourself to be successful. I believe we each have unique strengths and core beliefs that allow us to add value.
The third Building Brands: Creating a World-Class Marketing Team provides insights for managers and anyone aspiring to lead people.
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June 4, 2023
Excellent book for anyone who is frustrated with their career or wondering what it really takes to get that next promotion.
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